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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, AUGUST 2, 2023

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How E-Commerce and SMEs Are Transforming Africa's Fashion Industries

"Africa has one of the oldest and most varied cultural heritages and its expanding middle class has the potential to become a major driver of growth for creative and cultural industries in the digital age," says Samuel Mensah, founder and CEO of Ananse, and one of the authors of 'Unleashing the Commercial Potential of African Creatives Through Digital Technology', created in partnership with Mastercard, Botho Emerging Markets Group and the African Development Bank's Fashionomics.

The report makes three core recommendations to accelerate the African fashion industry's evolution: firstly, to provide adequate funding to creative entrepreneurs; second, to create opportunities for skill development; and third, to focus on e-commerce to ease trade between countries. To implement industry-wide reforms, policy and decision-makers "must have an ear to the ground and understand the commercial characteristics of creative businesses in Africa." added Mensah.

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The moves you make today will decide which side you end up on. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏...