Case Study: Getting Brand Collaborations Right

Puma X Manchester City; Zara's Hot Streak

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WHAT YOU NEED TO KNOW TODAY: MONDAY, DECEMBER 9, 2024 Dear BoF Community, If it seems like a new brand collaboration is announced everyday, that's because there's still no easier way to get attention than the unlikely pairing of two labels. Two decades after H&M released its first designer capsule collection with Karl Lagerfeld, setting off a trend of eye-catching mashups in fashion, collaborations have become an integral part of the marketing mix. But the deluge of brand collabs has raised the risk that they will miss the mark. The ones that break through are those where the products feel fresh and desirable, and the storytelling expands each brand's world in a way that customers believe is authentic. BoF's latest case study by Malique Morris breaks down what brands should consider when finding the right collaboration partners, the importance of putting the product first and the types of marketing and distribution strategies that will allow brands to achieve their goals. Download the case study now. "How to Get Fashion Collaborations Right." Imran Amed, Founder and CEO Plus, also in today's BoF Daily Digest newsletter: Puma and Manchester City are using generative AI to let fans compete to design one of the team's uniforms. Zara owner Inditex reports results this week, and looks to keep its flagship brand's hot streak going.

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RETAIL Case Study | How to Get Fashion Collaborations Right By Malique Morris Collaborations are a powerful tool for grabbing attention, reaching new audiences and letting brands stretch their design aesthetics. But the proliferation of tie-ups has made it hard to stand out. The ones that succeed are built on great products, with a strong point of view and a clear strategy to reach the right consumers. READ MORE

TECHNOLOGY Puma Is Bringing AI-Generated Design to the Football Pitch By Marc Bain

The sports brand is letting Manchester City fans create their own designs for the team's uniform — no drawing skills needed — with one design to become the club's third kit for the 2026 season. READ MORE

RETAIL This Week: Will Zara's Charmed Run Continue? By Brian Baskin

Inditex reports third-quarter results that are expected to show steady growth at its biggest brand, which has built strong defenses against rivals at the top and bottom of the market. READ MORE

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Moncler Is Hiring Global opportunities at Moncler include a 3D Designer and a Client Events Manger in Milan, a Production Quality Controller in Bucharest, a Department Manager in Copenhagen and a Store Manager in Lugano. Moncler was born in 1952 in Monestier-de-Clermont - a small village in the French Alps, with a focus on technical clothing for the mountain. Now an Italian luxury brand, Moncler forms part of the Moncler Group alongside Stone Island, which was acquired in 2021. United by the "beyond fashion, beyond luxury" philosophy, these two Italian brands aim to interpret the evolving cultural codes of the new generations. VIEW JOBS

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Surrey Building, 1 Surrey St, Temple, London, WC2R 2ND, United Kingdom businessoffashion.com

Chinese vessel hits BFAR ship with laser six times

An unidentified Chinese vessel struck a Bureau of Fisheries and Aquatic Resources (BFAR) ship with a "high-intensity laser" in the West Philippine Sea last week. ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌     ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌     ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌     ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌     ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌      ͏ ‌     

View in browser   |   Download our app​ December 9, 2024 NEW RANK Pope Francis places the traditional red biretta on Kalookan Bishop Pablo Virgilio David, who was among the 21 newly appointed cardinals during a consistory at the Vatican on Saturday. —REUTERS Like this email? Forward it to your friends and let them know that they can sign up here. NEWS Chinese vessel hits BFAR ship with laser six times An unidentified Chinese vessel struck a Bureau of Fisheries and Aquatic Resources (BFAR) ship with a "high-intensity laser" in the West Philippine Sea last week. The incident happened past 8 p.m. on Dec. 2 in the vicinity of Hasa-Hasa (Half Moon) Shoal, a feature located just about 111 kilometers (60 nautical miles) off Palawan, while the BRP Datu Tamblot was en route to Pagasa (Thitu) Island, according to a government report. By Frances Mangosing OPINION Exiting FATF's 'gray list' It seems very likely that the Philippines may be headed to exiting the FATF's gray list in early 2025, but concerns about the bank secrecy law may lead the country back to the list if these are not addressed now. By Editorial REGIONS Party list head shot dead CALASIAO, PANGASINAN—The president of Abono Partylist, which represents agriculture and marginalized sectors in Congress, was shot and killed here while on his way home to Umingan town in eastern Pangasinan on Saturday night, in an incident that his local ally believed might be politically motivated. By Yolanda Sotelo Hi Edward,  Have feedback? We're happy to hear it. Give Suggestions BUSINESS 3rd rate cut for ʼ24 in the cards​ The moderate spike in November inflation boosted the case for a third rate cut this month, as the Bangko Sentral ng Pilipinas (BSP) might move to give the economy another shot in the arm after a weaker-than-expected performance in the third quarter, analysts said.​ By Ian Nicolas P. Cigaral​ INQUIRER PLUS-EXCLUSIVE K-pop, carols, guillotines at SoKor impeachment protests SEOUL—Tens of thousands of South Koreans poured onto the streets on Saturday, in the largest protest yet over President Yoon Suk-yeol's ill-fated effort to impose martial law on the country was thwarted. By AFP Try Inquirer Plus. Inquirer Plus is the Philippine Daily Inquirer's premium subscription service. Register for a free 30-day trial to get access to Inquirer's fearless reporting, exclusive stories and more. REGISTER NOW © 2024 PHILIPPINE DAILY INQUIRER, Barangay La Paz, Makati City, Philippines You are receiving this email because you are subscribed to Inquirer Newsletters. Unsubscribe anytime