Fashion’s Asian Growth Engines

TikTok Blocks Beauty Filters; US Retailers' Black Friday Strategy

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, NOVEMBER 28, 2024 Brands are growing in markets like India and Japan as China slows, according to the BoF-McKinsey State of Fashion 2025. The battle between Bossy Cosmetics and Hugo Boss shines a light on the complexity of trademark disputes. US retailers are turning to tech and experiences to entice cautious shoppers on Black Friday. TikTok will block certain beauty filters for users under 18 over mental-health concerns.

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GLOBAL MARKETS Where Fashion Is Finding Growth in Asia as China Stalls By BoF Insights and McKinsey & Company

India will be a major focus in the year ahead, particularly for high-street players, while Japan's luxury boom is expected to continue, according to the BoF-McKinsey State of Fashion 2025. READ MORE

BEAUTY Why Your Trademark Is Your Most Valuable Asset By Daniela Morosini

Brands of all sizes and statures can suddenly find themselves in costly, time-consuming legal disputes over what one expert calls their "primary corporate asset." Knowing when to fight back is hard. READ MORE

US Retailers Attempt to Stir Excitement During Shorter Holiday Shopping Season READ MORE

TikTok to Block Teenagers From Beauty Filters Over Mental Health Concerns READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Online Marketing Costs Jump in Bidding War With Temu and Shein Urban Outfitters Defies Retail Woes on Anthropologie Sales Gains Nordstrom Bumps Up Annual Outlook, Sidestepping Retail Weakness

PARTNER CONTENT

Increasing Brand Presence and Impact on TikTok Last week, Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., shared on a BoF Live their insights on how to best engage with the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform. "You have to bring creators in early and then build relationships with them," said Maloof. "Think of them as your creative director. Think of them as your subject matter expert. Think of them as the most talented storyteller you've ever met. Think of them as these huge authorities within their communities, and then give them permission to show up in new contexts in really unexpected ways for your brand within those communities." "Focus on culture alignment rather than exploiting trends," added Mitchell. "It's about showing up in spaces that are genuinely authentic to you. You don't have to be on every trend. You just need to be authentic and value-led." READ MORE

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Surrey Building, 1 Surrey St, Temple, London, WC2R 2ND, United Kingdom businessoffashion.com

You have to see this Black Friday sale to believe it

And even then, it's still unbelievable. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

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Elon Musk Is in Trump's "Inner Circle"

Elon Musk is one of Donald Trump's closest allies. James Altucher says that what Elon has planned next could lead to the world's first "Super-IPO" -- creating $100 billion on the first day it goes public! This "backdoor" play could be the best way to profit before the IPO...Starting with as little as $50.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 

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