TikTok Blocks Beauty Filters; US Retailers' Black Friday Strategy
WHAT YOU NEED TO KNOW TODAY: THURSDAY, NOVEMBER 28, 2024 | | | |
|
| | By BoF Insights and McKinsey & Company |
|
| Increasing Brand Presence and Impact on TikTok | Last week, Farah Maloof, head of fashion and luxury partnerships at TikTok, and Jordan Mitchell, the co-founder and co-CEO of cultural marketing agency Good Culture Inc., shared on a BoF Live their insights on how to best engage with the zeitgeist, effectively work with content creators and empower teams within businesses to successfully navigate the entertainment platform. "You have to bring creators in early and then build relationships with them," said Maloof. "Think of them as your creative director. Think of them as your subject matter expert. Think of them as the most talented storyteller you've ever met. Think of them as these huge authorities within their communities, and then give them permission to show up in new contexts in really unexpected ways for your brand within those communities." "Focus on culture alignment rather than exploiting trends," added Mitchell. "It's about showing up in spaces that are genuinely authentic to you. You don't have to be on every trend. You just need to be authentic and value-led." | | |
No comments:
Post a Comment