Inside Levi Strauss’ Plan to Be More Than a Denim Brand

The Fall of Skinny Jeans, How Brands Use Big Data

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JUNE 2, 2022 Levi's plans to ramp up growth by opening hundreds of stores, entering new categories and buying other brands. Brands can lean on Big Data and AI to create one-to-one experiences that build long-term loyalty. This week on The Debrief, BoF correspondent Chavie Lieber chronicles how the skinny jean, the dominant denim silhouette of the past two decades, was dethroned. Puig must preserve Byredo's niche appeal if it wants to make the most of its new acquisition, writes Rachel Strugatz. Kim Kardashian launched her skin care line, SKKN by Kim, which will be sold through the brand's website. Download The BoF Sustainability Index 2022 for in-depth analysis of companies' performances and key challenges facing the industry.

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RETAIL Can Levi's Be More Than a Denim Brand? By Cathaleen Chen

The American retailer wants to reach $10 billion in sales by 2027, with plans to open more stores, expand into new categories and potentially buy other fashion companies. READ MORE

BEAUTY Does a $1 Billion Brand Still Have Indie Cred? By Rachel Strugatz Byredo is a leader in the booming niche fragrance space. Can it maintain that status now that it's been acquired by Puig? READ MORE

TECHNOLOGY The Opportunity in Hyper-Personalising Shopping By BoF Team and McKinsey & Company Big Data and AI can power one-to-one experiences that build long-term loyalty. READ MORE

SUSTAINABILITY Widespread Inaction on Sustainability Eclipses Progress at Fashion's Biggest Companies By Sarah Kent Efforts to transform the fashion industry in line with global ambitions to curb climate change and establish more responsible business practices by 2030 have yet to gain sufficient momentum, The BoF Sustainability Index 2022 finds. READ MORE

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NEWS BRIEFS Fendi Inks Two-Year Deal with Italian Football Club AS Roma Dr. Martens Gains as Bootmaker Hikes Prices for Signature Boots Capri Raises Full-Year Profit Forecast Mike Ashley Acquires Missguided in £20 Million Rescue Deal Kim Kardashian Launches New Prestige Skin Care Line

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PODCAST The Debrief: The Fall of the Skinny Jean By BoF Team

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