Inside Levi Strauss’ Plan to Be More Than a Denim Brand

The Fall of Skinny Jeans, How Brands Use Big Data

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: THURSDAY, JUNE 2, 2022 Levi's plans to ramp up growth by opening hundreds of stores, entering new categories and buying other brands. Brands can lean on Big Data and AI to create one-to-one experiences that build long-term loyalty. This week on The Debrief, BoF correspondent Chavie Lieber chronicles how the skinny jean, the dominant denim silhouette of the past two decades, was dethroned. Puig must preserve Byredo's niche appeal if it wants to make the most of its new acquisition, writes Rachel Strugatz. Kim Kardashian launched her skin care line, SKKN by Kim, which will be sold through the brand's website. Download The BoF Sustainability Index 2022 for in-depth analysis of companies' performances and key challenges facing the industry.

TOP STORIES

RETAIL Can Levi's Be More Than a Denim Brand? By Cathaleen Chen

The American retailer wants to reach $10 billion in sales by 2027, with plans to open more stores, expand into new categories and potentially buy other fashion companies. READ MORE

BEAUTY Does a $1 Billion Brand Still Have Indie Cred? By Rachel Strugatz Byredo is a leader in the booming niche fragrance space. Can it maintain that status now that it's been acquired by Puig? READ MORE

TECHNOLOGY The Opportunity in Hyper-Personalising Shopping By BoF Team and McKinsey & Company Big Data and AI can power one-to-one experiences that build long-term loyalty. READ MORE

SUSTAINABILITY Widespread Inaction on Sustainability Eclipses Progress at Fashion's Biggest Companies By Sarah Kent Efforts to transform the fashion industry in line with global ambitions to curb climate change and establish more responsible business practices by 2030 have yet to gain sufficient momentum, The BoF Sustainability Index 2022 finds. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Fendi Inks Two-Year Deal with Italian Football Club AS Roma Dr. Martens Gains as Bootmaker Hikes Prices for Signature Boots Capri Raises Full-Year Profit Forecast Mike Ashley Acquires Missguided in £20 Million Rescue Deal Kim Kardashian Launches New Prestige Skin Care Line

MULTIMEDIA

PODCAST The Debrief: The Fall of the Skinny Jean By BoF Team

BoF PROFESSIONAL

For Teams of 5 or More Equip your team with unlimited access to a range of expertise and experiences, intelligently designed to help your organisation navigate industry disruption. Inform, connect and engage your employees with access to unlocked news and analysis, case studies, agenda-setting weekly briefings, on-demand courses and masterclasses and benefit from improved team performance and better business outcomes. If you would like more information on how BoF Professional can benefit your team or organisation, contact the BoF team or join BoF Professional now by visiting our team memberships page below. LEARN MORE

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com