Building Customer Loyalty

The Technology Everyone's Talking About, Naomi Campbell on Fashion's Progress on Diversity

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, DECEMBER 9, 2022 DTC brands are pivoting from acquiring new customers to driving more repeat business. The State of Fashion 2023 on how to reset growth strategies to combat economic uncertainty. Naomi Campbell tells BoF she's focused on "maintaining" the fashion industry's DEI progress rather than basking in it. The fashion industry is all-in on artificial intelligence, even as its obsession with other emerging technologies cools.

TOP STORIES

DIRECT-TO-CONSUMER How Brands Can Turn Customers Into Repeat Shoppers By Malique Morris

In a saturated market where customer acquisition costs are on the rise, fashion and beauty start-ups are exploring ways to boost repeat business. READ MORE

GLOBAL MARKETS How Fashion Can Weather Economic Turbulence By Emily Reasor, Aaron Rettaliata, Jesse Nading and Jad Hamdan

The State of Fashion 2023 explores the levers fashion brands can pull to realise profitable growth even even amid rising prices and economic uncertainty. READ MORE

TECHNOLOGY The Technology Everyone at VOICES Was Talking About (And It Wasn't the Metaverse) By Marc Bain

The tech likely to have the biggest impact on fashion in the immediate future isn't virtual reality or NFTs. READ MORE

WORKPLACE & TALENT Naomi Campbell on Cultivating Inclusivity By Sheena Butler-Young The British supermodel is teaching a MasterClass on modelling fundamentals for the streaming platform. The lessons will focus on basics like how to pose and develop a signature walk but will also delve into her journey as Black model with many firsts. READ MORE

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NEWS BRIEFS Ganni Appoints First Chief Brand Officer Frasers Defies Retail Gloom as Profit Rises

PARTNER CONTENT

Streamlining Shipping and Customer Experience Through Data and AI At VOICES 2022, BoF's annual event where global changemakers gather to inspire innovation and reimagine the future of the fashion industry, president and CEO of FedEx Dataworks Sriram Krishnasamy discussed how retailers can bring logistics in line with brand experience, as well as streamline these processes to operate more responsibly. "It's becoming increasingly difficult to separate shopping and shipping when it comes to consumers' brand experience," said Krishnasamy. "The supply chain is now a boardroom conversation — it's an incredibly important strategic differentiator." READ MORE

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