It's not hard to name a reason, if not several, insinuating that it's better to get rid of McDonald's stock. Many franchisees were upset lately with their ever-increasing expense requirements, particularly given the pressure on the $15-an-hour minimum wage in the United States. Then there's the not-so-subtle fact that the fast-food business is amazingly competitive and apparently saturated. There are approximately 200,000 such restaurants in the U.S. alone. There is a renewed interest in healthier eating, and it seems as if McDonald's is facing too many headwinds.
Our Analysis:
While the price is above 227.40, follow the recommendations below:
- Time frame: D1
- Recommendation: long position
- Entry point: 233.08
- Take Profit 1: 242.00
- Take Profit 2: 245.70
Alternative scenario:
If the level 227.40 is broken-down, follow the recommendations below:
- Time frame: D1
- Recommendation: short position
- Entry point: 227.40
- Take Profit 1: 220.90
- Take Profit 2: 217.20
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