Kering’s Next Move

How Fashion PR Is Shifting, Kris Van Assche Exits Berluti

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, APRIL 21, 2021 With Gucci struggling to regain pre-pandemic heat, Kering may try and buy a major rival. Berluti is parting ways with Kris Van Assche and rethinking its approach. More fashion publicists are abandoning big agency life to launch their own firms. China's mountain of fashion waste has implications for brands' sustainability goals. LVMH, Richemont and Prada unite on blockchain solution for authentication and traceability.

TOP STORIES

LUXURY Does Kering Need a Major Acquisition? By Robert Williams

Flagship brand Gucci is bouncing back, but has yet to recapture the heat of its pre-pandemic boom times. Signs are growing that the French group will seek a transformational deal. READ MORE

MARKETING & PR In Fashion PR, Bigger Is Not Always Better By Alexandra Mondalek

As mid-sized and large-scale communications firms build out their operations, boutique agencies are placing value on quality over quantity. READ MORE

CHINA Can China Handle Its 20 Million Tonnes of Textile Waste? By Casey Hall China is the world's largest consumer of fashion and a major production hub. How it tackles its mountain of annual waste will impact global brands' ability to embrace a more circular supply chain. READ MORE

LUXURY Kris Van Assche Exits Berluti By Chantal Fernandez The LVMH-owned men's label, known for its shoes and custom suiting, said it would adopt a less structured approach to presentations. READ MORE

FASHION WEEK All About Kors By Lauren Sherman One of the most successful designers in the history of American fashion, Michael Kors has proven, 40 years in, that even when he's playing showman, his woman comes first. READ MORE

Cartier, Prada Link Up with LVMH in Blockchain Alliance READ MORE

Parade Takes On Victoria's Secret READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just £1 START TRIAL

NEWS BRIEFS Amazon to Open Beauty Salon in London Tommy Hilfiger Inks Deal with Kohl's Don't Expect Post-Covid Spending Boom in Europe, Commission Says Zalando's First-Quarter Sales Surge Hermès Designed Leather Cases for Apple's New AirTag Lululemon Is the Latest Brand to Launch Resale Tokopedia and Gojek to Form GoTo in $18 Billion Merger Jeweller Chow Tai Fook Sees Sales Surge 153% Hong Kong Billionaires Weigh Delvaux Sale Li Ning's First Quarter Revenue Rises Over 80%

MULTIMEDIA

PODCAST Devising a New Social Contract for Fashion's Garment Workers By BoF Team

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd 2, Television Centre, 101 Wood Lane, London W12 7FR, United Kingdom businessoffashion.com