The Future of Luxury Discounting

Hermès' Sales Tactics, The Debrief on Shein's Monster Valuation

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, APRIL 21, 2022 Off-price luxury sales are rapidly shifting online and set to grow five times faster than full-price sales. Chinese clients report rising pressure from brands like Hermès to buy less-popular items to gain access to coveted bags. On the first episode of The Debrief, BoF's new weekly podcast series, retail correspondent Cathaleen Chen explains the logic behind Shein's $100 billion valuation. Glossier's first-ever celebrity ambassador, Olivia Rodrigo, offers the brand a much-needed way to appeal to Gen-Z, writes Rachel Strugatz. Plus, The BoF Show has been nominated for a Webby! Please show your support by submitting your vote today.

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LUXURY Duelling Visions for the Future of Luxury Discounting By Robert Williams

With outlets and online discounters set to grow five times faster than full-price channels, luxury brands are hoping to tap the momentum in off-price — without being seen to do so. READ MORE

CHINA Are Hermès' Sales Tactics a Problem in China? By Casey Hall

Chinese luxury consumers say they feel rising pressure to buy less-popular items to gain access to sought-after Birkin and Kelly bags. The practice is reportedly on the rise at brands like Celine and Rolex, too. READ MORE

RETAIL The Debrief: Why Shein Is Valued at $100 Billion By BoF Team

BoF's Cathaleen Chen joins chief correspondent Lauren Sherman to unpack the fast fashion giant's path to its astronomical valuation. READ MORE

BEAUTY Can Olivia Rodrigo Save Glossier? By Rachel Strugatz The skin care brand never needed celebrity ambassadors before, but working with the A-list singer may be key to winning back Gen-Z. READ MORE

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