Stella McCartney: Fashion’s Activist in Chief

LVMH Expands Virgil Abloh's Role, Buys Majority Stake in Off-White

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, JULY 21, 2021 BoF's latest Cover Story examines ethical designer and LVMH sustainability advisor Stella McCartney's call for government regulation of the fashion industry. LVMH is expanding Virgil Abloh's role at the conglomerate and taking a majority stake in his New Guards Group-operated streetwear label Off-White. Accessible luxury players are being squeezed in the critical China market, but there is room for those able to overcome key obstacles. Salvatore Ferragamo's sales almost doubled in the second quarter, but revenue remains below pre-pandemic levels. $2.1 trillion of resaleable fashion inventory lies untapped in closets worldwide. Define a data driven resale strategy with proprietary data and frameworks from our new BoF Insights report — The Future of Fashion Resale. Plus, don't miss tomorrow's BoF Live discussion on 'Being Black in Fashion Media' with Robin Givhan, George Wayne, Constance White, Lindsay Peoples Wagner and Pierre A. M'Pelé (aka Pam Boy) at 11am New York, 4pm London, 11pm Shanghai.

TOP STORIES

SUSTAINABILITY Can Stella McCartney Clean Up Fashion? By Sarah Kent The ethical fashion pioneer and LVMH sustainability advisor is trying to change one of the world's most polluting industries from the inside. READ MORE

LUXURY LVMH to Buy Majority Stake in Off-White, Expand Virgil Abloh's Role By Sarah Kent and Robert Williams

The luxury conglomerate will acquire the trademark to the New Guards Group-operated streetwear label, as well as work with its creative director to launch new brands and energise existing ones across its portfolio. READ MORE

CHINA How to Sell Accessible Luxury in China By Casey Hall The path to success for accessible luxury players is narrowing in the critical China market, but there is still room for brands able to overcome key obstacles. READ MORE

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NEWS BRIEFS Wexner Owns Just 2 Percent of L Brands After $2.7 Billion Selling Spree Snapchat Partners with Verishop on In-App Shopping E-Commerce-Tech Startup Fabric Raises $100 Million in New Round Ferragamo's Sales Jump in 2nd Quarter But Still Lag Pre-Covid Levels Discrimination "Pervades" British Fashion Industry, New Report Finds Mexican Trade Show Giant Intermoda Kicks Off Bally Taps Actor Huang Jingyu as Global Spokesperson South Korean Fashion Group E-Land Appoints New Chief Modanisa Calls ECJ's Headscarf Ban 'Dangerous and Divisive'

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MEDIA BoF Live: Being Black in Fashion Media By BoF Team

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Using Customer Data to Drive Retail Experiences "The omnichannel customer is now table stakes," said Afterpay CEO and co-founder Nick Molnar in conversation at BoF's Professional Summit: What's a Store For? "It has to be understood to be able to build the attribution models that can properly quantify how online is impacting offline, and vice versa."  Now, BoF shares Molnar's insights from the talk, identifying the opportunity for investment in the physical store network and the role data can play in connecting channels and improving the shopper experience. READ MORE

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