Thursday, September 29, 2022

🏁 Axios Finish Line: Be heard

Plus: Keep it simple | Thursday, September 29, 2022
 
Axios Open in app View in browser
 
 
Axios Finish Line
By Mike Allen, Erica Pandey and Jim VandeHei ·Sep 29, 2022
Sep 29, 2022

Welcome back. Axios CEO Jim VandeHei is at the helm today. Reach him at jim@axios.com.

  • Smart Brevity™ count: 458 words ... 2 mins.
 
 
1 big thing: Short, not shallow
Illustration of a newspaper with the Axios logo and a thought bubble.

Illustration: Lindsey Bailey/Axios

 

The greatest free gift you can give others — and yourself — is time, Jim writes.

  • Why it matters: An easy, universally applicable way to deliver this gift is to just stop. Just stop sending hazy notes. Just stop hiding soggy thinking in a vomit of words. Just stop writing and talking for yourself.

💡 Our new book, "Smart Brevity," will help you sharpen and shorten how you write and talk. These tips will help you be heard — whether you're a student, parent, teacher, manager or leader:

Tip 1: Stop being selfish! It is self-indulgent to force me to sort through hundreds of words to figure out what you're trying to tell me.

  • Long-windedness and meandering are fine in fiction and poetry — but terrible for daily life.
  • Think about your audience — not yourself.

Tip 2: Grab me! Before you write anything for Twitter — or text your boss or friend group — think about the most important thing you want them to know. Then distill it into one sentence.

  • The first sentence of anything you write should include the most essential info, using as few words as possible: Here is the one thing I need you to know.

Tip 3: Write like a human! Most of us are fairly normal in conversation. But when we sit down to write, we try to sound like Walt Whitman or a Harvard professor.

  • Authenticity and simplicity are huge winners in this era of noise.
  • Stop using SAT words, or any word you would never use at a bar.
  • Showing off words makes people want to throw something at you — not admire you.

Tip 4: Keep it simple! Short, tight words and sentences are always winners. Subject. Verb. Object.

  • You would never call a banana "an elongated yellow fruit," or say "prevaricate" when a friend is lying.

Tip 5: Just stop! Use as few words, sentences and paragraphs as possible. Then stop.

  • Remember: The data shows you'll be lucky to keep your reader for 200 words. So why waste time?

The big picture: You can train your mind to think and communicate more crisply. Watch how your ideas start to stick — and get acted on — when you do.

📚 Get "Smart Brevity." Proceeds go to Axios newsroom fellowships for early-career journalists from underrepresented backgrounds.

Share on Facebook Tweet this Story Post to LinkedIn Email this Story
 
 

A message from Axios

Subscribe to Axios Communicators
 
 

Get the latest topics and trends impacting the way leaders, organizations and employers communicate.

Why it matters: Axios Communicators will help inform your strategy and offer insight into the rapidly evolving world of sharing and receiving information.

Subscribe for free

 
 
📸 Say cheese!

We've loved reading your notes and seeing your selfies with "Smart Brevity."

  • Stay tuned for details about a virtual conversation with all three of us later this fall.

Send a selfie with the book to grab an invite. Just hit "reply" to this email, or finishline@axios.com.

Share on Facebook Tweet this Story Post to LinkedIn Email this Story
 
HQ
Are you a fan of this email format?
It's called Smart Brevity®. Over 300 orgs use it — in a tool called Axios HQ — to drive productivity with clearer workplace communications.
 

Axios thanks our partners for supporting our newsletters. If you're interested in advertising, learn more here.
Sponsorship has no influence on editorial content.

Axios, 3100 Clarendon B‌lvd, Arlington VA 22201
 
You received this email because you signed up for newsletters from Axios.
Change your preferences or unsubscribe here.
 
Was this email forwarded to you?
Sign up now to get Axios in your inbox.
 

Follow Axios on social media:

Axios on Facebook Axios on Twitter Axios on Instagram
 
 
                                             

No comments:

Post a Comment

The Baker candidates

Lisa Kashinsky and Kelly Garrity's must-read rundown of what's up on Beacon Hill and beyond. ...