Can Brands Deliver Deeper Meaning?

Angelo Flaccavento on Paris Men's Fashion Week View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST THE UPFRONT Dear BoF Community, Author and veteran consultant B. Joseph Pine II explains the history of economic progress as the multi-stage evolution of products from commodities to transformations, where the product is a better you. Now, as the pandemic forces people to confront their mortality, Lauren Sherman says American consumers may be looking for something even more from brands: spiritual meaning. Elsewhere, M.C. Nanda explores the business of dressing the White House. Plus, designers are ditching pandemic dressing in a big bang of creativity, reports Angelo Flaccavento. In retail news, digital leaders are making plays for legacy brands, with ASOS eying Topshop and Boohoo looking to buy Debenhams.  Vikram Alexei Kansara, Editorial Director TODAY'S MUST READ BoF Professional The Age of the Enlightened Consumer BY Lauren Sherman More than ever, consumers are looking for spiritual meaning from the products they buy. Try BoF Professional for 30 days for $1/£1 JOIN TOP STORIES BoF Professional How Far Can the White House Boost a Fashion Brand? BY M.C. Nanda Michelle Obama catapulted a new set of designers to stardom. With a new administration, what can brands and designers learn from dressing the White House? Try BoF Professional for 30 days for $1/£1 JOIN BoF Professional In Paris, Fashion Is Ready for Reinvention BY Angelo Flaccavento At the men's fashion week that closed on Sunday, designers ditched pandemic dressing in a big bang of creativity, reports Angelo Flaccavento. Try BoF Professional for 30 days for $1/£1 JOIN The Week Ahead The Plan to Bring Supreme to the Masses BY Brian Baskin This week, everyone will be talking about VF Corp.'s plans for Supreme, Haute Couture Week in Paris and LVMH's latest financial results. Get your BoF Professional Cheat Sheet. Try BoF Professional for 30 days for $1/£1 JOIN Fashion Show Review Loewe's Revelations BY Tim Blanks The womenswear was straight-out beautiful, seductive even, while the menswear was a sublime exercise in awkwardness. BoF Professional At Dries Van Noten, Familiarity and the Future BY Tim Blanks The Belgian designer gave menswear staples a sensual new life with one foot in the familiar and another in the post-Covid future, writes Tim Blanks. NEWS BRIEFS Report: Online Fashion Retailer Boohoo to Buy Debenhams Brand Report: Asos Is Front-Runner To Buy Topshop Brand CFDA and PVH Release Diversity, Equity and Inclusion Study 'Unstoppable' Luxury Stocks Remind Some Investors of US Tech Dr. Martens Set To Go Public, Announce Cornerstone Investors Diamond Trade Is Roaring Back Thanks to Stuck-at-Home Shoppers BoF CAREERS - FEATURED JOBS   Paid Social Media Specialist Amazon Fashion   New York, United States   Designer Zimmermann   Sydney, Australia   Systems Manager Manolo Blahnik   London, United Kingdom View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom