| | | | | | | Presented By Meta | | | | Axios AM | | By Mike Allen · Oct 23, 2022 | | Hello, Sunday. Smart Brevity™ count: 1,191 words ... 4½ minutes. Edited by Donica Phifer. | | | | | | 1 big thing — 2024: First parallel universe election |  | | | Illustration: Annelise Capossela/Axios | | | | America is on the verge of the first truly parallel universe presidential campaign — where the parties speak to distinct groups of voters, in distinct media ecosystems, pushing distinct realities. - Why it matters: The days of appearing on the same media channels or even the same debate stage seem over.
Forget traditional debates. Equal time on conventional TV. Or mainstream reporters pushing candidates from both parties. - Instead, narrowcasting playbooks that have been road-tested in this year's midterms will be deployed at scale.
The result: The right talking to the right ... Left talking to the left ... And the new silent majority — people who don't marinate in tweets or cable news — left out like never before. - Debates are a key casualty. As we told you yesterday, they've dwindled in this year's congressional races. Ahead of 2024, the RNC formally cut ties with the Commission on Presidential Debates after 35 years.
💭 Our thought bubble, from Axios' Josh Kraushaar: So-called silent majority swing voters have mostly tuned out political noise — they view it as a partisan kabuki show. They're voting on the economy. - These are the voters who have given both parties a vote of no-confidence since 2006 — and have been responsible for Congress swinging back and forth in so many elections since then.
🔬 Zoom in: For a '24 preview, look at this year's reelection campaign by Florida Gov. Ron DeSantis (R), which is being staffed, funded and run as a forerunner to a presidential bid. - Former President Trump relished engaging with the mainstream media — even while bashing it as fake.
- But DeSantis shuns and shuts out most traditional media, and loves to try to embarrass reporters who press him.
🔭 Zoom out: It's not just Florida. Danielle Kurtzleben, an NPR politics correspondent, wrote this summer that when she went to Wisconsin to report on the abortion issue in midterm races, "I heard back from the Democrats but not the Republicans." - "The top Republican governor candidates posted no events, though their social media showed they were out, talking to voters."
🎧 And it's not just Republicans. President Biden's aides are increasingly going around the media filter, NBC's Mike Memoli writes: - During a West Coast swing this month, "Biden sat down in person with actors Jason Bateman, Sean Hayes, and Will Arnett for a conversation that will air ... on 'SmartLess,' one of the most-listened-to podcasts. During a trip to the Detroit auto show in September he talked [to] Daniel Mac — and his 12 million followers on TikTok."
The bottom line: Polarized America is about to become even more so. |     | | | | | | 2. 🇨🇳 Xi's new power | | The new Politburo Standing Committee of China's Communist Party meets the media today in the Great Hall of the People, in Beijing (left to right): Li Xi, Cai Qi, Zhao Leji, Xi Jinping, Li Qiang, Wang Huning and Ding Xuexiang. Photo: Lintao Zhang/Getty Images President Xi Jinping today secured an unusual third term as leader of the Chinese Communist Party, the country's most powerful position, Axios' Bethany Allen-Ebrahimian and Sareen Habeshian report. - Why it matters: With Xi as China's unchallenged leader for another five-year term, Beijing is likely to continue its current trajectory of confrontation with the West.
Xi, 69, has surpassed the informal retirement age of 68 — and could be in position for lifelong rule. - His selection paves the way for him to again be named the country's president at the annual legislative session in March.
🖼️ The big picture: Xi's third term signals an end to collective leadership and a return to strongman rule. - Xi has slowly chipped away at collective leadership by sidelining rival factions.
Share this story ... Politburo bios. | | | | | | | | 3. 😡 How emojis divide the workplace |  | | | Illustration: Lazaro Gamio/Axios | | | | As emojis become an increasingly ubiquitous tool for communication, there's a growing generational divide over their meaning, writes Eleanor Hawkins, author of our new weekly newsletter, Axios Communicators. - Why it matters: 91% of workers say their messages have been misunderstood or misinterpreted, according to a study by video messaging platform Loom.
💨 Catch up quick: In a recent viral Reddit thread, several members of Gen Z — anyone born in 1997 and beyond — said they considered the use of "👍" to be passive aggressive and rude. - Some members of Gen Z consider the commonly used 😭 , ❤️ and 👏 to be cringeworthy, according to a 2021 poll.
🔎 Between the lines: Some emoji have ulterior meanings that stretch across generations, too — like the not-so-subtle eggplant, corn or peach. - There are also issues of cultural appropriation, accessibility and inclusion within the emoji library. While the emoji options have become more diverse over time, 83% of users want to see more representation, according to a global study by Adobe.
🤔 The intrigue: We love emoji here at Axios, which led to a lively debate in our newsroom about the rules of the road. - Gen Z-er Lydia Massey: "I refused to use the thumbs-up emoji when I first started working remotely because, on a visceral level, the tone felt off. At best, it was dismissive and at worst, it was a middle finger. But I can also logically recognize it for what it actually is: a fast way to communicate."
- Hope King's Millennial POV: "Like all forms of communication, emoji expression is individualistic and depends on the relationship between two people. Learn their patterns, be yourself, don't be afraid to edit, and keep it FUN! 😜🤠😎"
- Nicholas Johnston's Gen X thought bubble on 👍 being controversial: "What the heck? 🤔 I feel like I just figured out how to effectively use emojis. And now I am being a jerk? 👎 Well I have one thing to say about that.... 'It's the children who are wrong.'"
- Russell Contreras' perspective: "Some Latino and Indigenous users prefer culturally relevant emojis to express affirmation. Axios News Desk editor Laura Martínez regularly uses 💃🏾 when she finds something fun or ironic. Alaska Native poet Joan Naviyuk Kane will thumb out an 🦅 for a text message she endorses."
Share this story ... Get Axios Communicators. | | | | | | | | A message from Meta | | Future surgeons will get hands-on practice in the metaverse | | |  | | | | Surgeons will engage in countless hours of additional low-risk practice in the metaverse. The impact: Patients undergoing complex care will know their doctors are as prepared as possible. The metaverse may be virtual, but the impact will be real. See how Meta is helping build the metaverse. | | | | | | 4. 📷 1,000 words: Emmett Till statue unveiled | | Photo: Rogelio V. Solis/AP Hundreds of people applauded — and some wiped away tears — as Greenwood, Miss., unveiled a larger-than-life statue of Emmett Till on Friday — not far from where white men kidnapped and killed the Black teenager over accusations he had flirted with a white woman, AP reports. - The 1955 lynching became a catalyst for the civil rights movement.
Photo: Scott Olson/Getty Images "Change has come," Madison Harper, a senior at Leflore County (Miss.) High School, told a racially diverse audience at the statue's dedication. | | | | | | | | 5. Charted: Rent shrink |  Median rent fell for the first time in 2022 on a month-to-month basis as shelter inflation cools off, Nathan Bomey writes for Axios Closer. | | | | | | | | 6. 🥒 1 fun thing: Pickleball pickle | | Pickleball being played on a converted tennis court (foreground) and an official pickleball court (background) in Melville, Long Island, N.Y. Photo: Bruce Bennett/Getty Images Pickleball is getting more polarizing as it gets more popular, New York Times style reporter Steven Kurutz writes (subscription): - Tennis players are mad about the intrusion on court space — and resentful of coverage of the sport as more progressive.
Pickleball in Brentwood, Tenn. Photo: Mark Zaleski/The (Nashville) Tennessean via Reuters The tennis set is "serious about their disdain for pickleball, a combination of badminton, Ping-Pong and tennis played with a small paddle and a hard plastic ball," The Times adds. - "Pickleball devotees say their sport is a sport of the people. It can be played by the young and the old — and, indeed, it is popular in retirement communities."
| | | | | | | | A message from Meta | | Building more efficient cities will be possible with the metaverse | | |  | | | | In the metaverse, urban planners will bring their designs to life and collaborate with engineers, architects and public officials in real time — paving the way for less congested cities. The metaverse may be virtual, but the impact will be real. Learn how Meta is helping build the metaverse. | | | | 📬 Thanks for reading on the weekend! Please invite your friends to sign up to get their daily essentials — Axios AM, PM and Finish Line. |  | | Are you a fan of this email format? It's called Smart Brevity®. Over 300 orgs use it — in a tool called Axios HQ — to drive productivity with clearer workplace communications. | | | |
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