Is Crocs’ Winning Streak Over?

Represent Sells Minority Stake; What Happened at Telfar's Store Opening; Black Friday Preview

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WHAT YOU NEED TO KNOW TODAY: MONDAY, NOVEMBER 25, 2024 Crocs is trying to reignite momentum at HeyDude with a new strategy and Sydney Sweeney as its own sales growth slows. British menswear brand Represent has sold a minority stake to private-equity firm True to fuel its next phase of growth. The opening of Telfar's first permanent store in New York drew big crowds hoping to catch a glimpse of designer Telfar Clemens and snag one of his signature totes. Retailers will need more than discounts to keep shoppers from defecting to Shein and Temu on Black Friday. Plus, download our annual The State of Fashion 2025 report, produced by BoF Insights and McKinsey & Company.

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RETAIL Will HeyDude Trip Up Crocs' Winning Streak? By Yola Mzizi

With the company's signature clogs seeing slower growth, turning around the struggling maker of casual, sneaker-like loafers is a priority — and Sydney Sweeney has been enlisted to help. READ MORE

RETAIL Represent Sells Minority Stake to Private-Equity Firm True By Daniel-Yaw Miller

The investment comes off the back of soaring sales for the British menswear brand, which opened its first flagship stores in Los Angeles and Manchester this year and expects to hit annual sales of £100 million by the end of 2024. READ MORE

DIRECT-TO-CONSUMER Telfar's First Store: A Block Party for the 'Bushwick Birkin' By Malique Morris

A large crowd showed up in SoHo on Saturday to celebrate the opening of the brand's first permanent outpost – and add another of the sometimes hard-to-find tote to their collection. READ MORE

RETAIL This Week: On Black Friday, It's Shein and Temu Versus the World By Brian Baskin Spending has been sluggish for many retailers, but they have a chance to make up for lost time in a compressed holiday season — if they can find an answer to their online competition. READ MORE

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