Donald Trump ’s political future is hanging in the balance of the presidential election this week. A major chunk of his fortune may be, too. The former president currently boasts an estimated net worth of $5.6 billion, which he built up through his real estate dealings, years as a reality television star and, most recently, a majority stake in the parent company of Truth Social. Trump’s position in the company, Trump Media & Technology Group – worth billions of dollars on paper – has become a major and highly volatile source of his wealth since the stock debuted on Wall Street eight months ago. Shares have ripped higher, plunged, climbed back and fallen again as investors have seemingly wagered on Trump’s electoral prospects. Now, Trump Media is nearing what many on Wall Street see as a long-awaited turning point for the stock: the election itself. If Trump wins, investors could further jump into what would be a publicly traded entity controlled by the president-elect, potentially padding Trump’s paper riches even more. But a loss may trigger a dramatic selloff, some fear. “It’s the only pure play on Trump winning,” Tuttle Capital Management CEO Matthew Tuttle told MM, referring to the stock. “If he loses, I think it goes to zero.” The company’s fate in the market is yet another sign of how much the Republican presidential candidate has on the line heading into Tuesday. In addition, Trump is still facing a slate of legal cases whose outcomes could also hinge on whether he retakes the presidency. And he has stated publicly that he does not think he will run for the White House in 2028 if he loses this year. “He’s on multiple high wires at the same time — financial, legal, political,” said Timothy Naftali , a presidential historian who is a senior research scholar at Columbia University’s School of International and Public Affairs, in an interview. “This is not something new for Donald Trump. The stakes are just probably the greatest ever.” Of course, Trump has said he has “absolutely no intention of selling ” his nearly 115 million shares in Trump Media. And until he does, the value of those shares — about $3.5 billion, as of Friday’s closing price — is only theoretical wealth for Trump. What’s more, he has yet to lay out what he plans to do with the stock if elected. (Government ethics watchdogs are already fretting about it.) "President Trump removed himself from his multibillion-dollar empire to run for office and forewent his government salary, becoming the first President to actually lose net worth while serving in the White House,” said Karoline Leavitt, national press secretary for the Trump campaign, in a statement. “Unlike most politicians, President Trump didn't get into politics for profit — he's fighting because he loves the people of this country and wants to make America great again." A spokesperson for Trump Media did not respond to a request for comment. Launched nearly three years ago Trump Media has set its sights on becoming a media giant. Its prized asset is Truth Social, but the company — led by former Republican Congressman Devin Nunes — has recently expanded with the launch of a streaming service . Nunes said in a statement last month that Trump Media aims to become “a beachhead for free speech on the Internet and a central hub for news, entertainment, and discussion." But Trump Media has struggled. A deal to take the company public was mired in years of delays before finally going through in March. It has yet to record a profit, questions are reportedly swirling inside the company about Nunes’ management, and Truth Social’s user base is a fraction of that of the Silicon Valley giants that Trump Media aims to compete with. Data from Similarweb, an analytics tracking company, shared with MM shows that Elon Musk’s X has 100 times more monthly active users on iOS and Android apps in the U.S. than Truth Social. Still, the company is valued at a whopping $6.1 billion today — and that’s even after the stock tumbled last week. “There’s nothing, from an economics point of view or a business model point of view, that makes this make sense,” said Mike Stegemoller, a finance professor at Baylor University. “It feels more like a pop culture thing than it does [rational].” Indeed, Wall Street pros have long attributed Trump Media’s wild swings to the meme-stock movement — a pandemic phenomenon where traders drive up the shares of companies like GameStop based on the vibes around them, rather than the underlying businesses. And tomorrow’s election appears primed to fuel further volatility in Trump Media and, as a result, Trump’s stake. “Trump is sort of riding a tiger,” Naftali said, while discussing the stock. “His investors are invested in him winning. Now he is, too.” IT’S ELECTION DAY EVE — Hope you’re ready to go for what will be a crushing week of news. If you want to talk Wall Street policy, whoever wins the election, give me a shout: dharty@politico.com. And, as always, send your tips and news to Sam at ssutton@politico.com.
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