Join Us on Thursday, October 10 at 16:00 BST / 11:00 EDT
Dear Reader, A brand's website needs to perform one of retail's most delicate balancing acts. Ideally, it should tell a brand's story and simultaneously maximise e-commerce revenue; but in reality, few manage to accomplish both of those missions. So how do brands achieve both goals and create the ideal online shopping experience? Join us for our next BoF Masterclass on Thursday, October 10 at 4:00pm BST / 11:00am EDT as BoF's technology correspondent Marc Bain, report author Brian Baskin and a panel of experts share how, even amid cookie-cutter layouts, there is plenty of room for brands to maximise their website's potential, both from a marketing and revenue standpoint. |
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The best websites balance the jobs of inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that's convenient, intuitive and easy to navigate. This case study explores how to achieve both goals and create the ideal online shopping experience. |
| Our annual gathering for big thinkers returns this November to unite the movers, shakers and trailblazers of the global fashion, luxury and beauty industries with the thought leaders, entrepreneurs and inspiring people who are shaping the wider world. Register now to join us for the global livestream. |
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| AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. |
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