How to Build an Independent Beauty Brand

Morphe's Losing Celebrity Beauty Bet, Who Owns the Yeezy Brand and Designs?

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, OCTOBER 27, 2022 BoF's latest Case Study unpacks what entrepreneurs need to know to make their products stand out and succeed in today's crowded independent beauty market. Morphe parent Forma Brands has struggled to launch new makeup and skin care lines around influencers and pop stars. Sorting Yeezy's intellectual property may wind up in court, Bloomberg reports. Tod's shares plunged after the Della Valle family abandoned its buyout plans. After years of rapid growth online, activewear brand Gymshark is opening its first store. Plus, this week on The Debrief, BoF luxury editor Robert Williams unpacks how Jacquemus won the industry's attention.

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BEAUTY How to Build an Independent Beauty Brand | Case Study By Joan Kennedy and Diana Pearl From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever. READ MORE

BEAUTY How Morphe Bet Big on the Power of Celebrity Beauty – And Lost By Rachel Strugatz

The cosmetic brand's parent company is facing an uncertain future after a series of troubled attempts to launch new makeup and skin care lines around influencers and pop stars. READ MORE

RETAIL Inside Gymshark's First Store By Daniel-Yaw Miller The activewear brand, which has seen sales spike online, is opening its first physical location, in London. READ MORE

Ye-Adidas Divorce Muddles Ownership of Yeezy Brand, Designs READ MORE

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NEWS BRIEFS Moncler Sales Up 12% in Q3 Driven by Europe, Recovery in China Puma Confirms Full-Year Outlook, Flags Market Volatility Della Valle Family Scraps Tod's Buyout, Shares Plunge Tapestry Deepens Push Into China, Undeterred by Luxury Market Slump COP27 Reports World on Track to Increase Emissions 10.6% By 2030

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PODCAST The Debrief | What Makes Jacquemus So Successful? By BoF Team

BoF CAREERS

Prada Is Hiring Global opportunities with Prada Group include a Digital Product Designer and a Marketing Analyst in Milan, a Store Director in New York, a Made to Measure Specialist in Miami and a Training Manager in Bangkok. Prada Group is the owner of global luxury brands including Prada, Miu Miu and Church's. Founded in 1913 by brothers Mario and Martino Prada, the group designs, manufactures and distributes ready-to-wear collections, leather goods, eyewear and footwear in more than 70 countries through its network of 635 physical stores, e-commerce channels, selected e-tailers and department stores around the world. VIEW JOBS

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