Wednesday, October 26, 2022

🏁 Axios Finish Line: The future of eating out

Plus: Autumnal wonder | Wednesday, October 26, 2022
 
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Axios Finish Line
By Mike Allen, Erica Pandey and Jim VandeHei ·Oct 26, 2022
Oct 26, 2022

Welcome back. Join the conversation at finishline@axios.com.

  • Smart Brevity™ count: 354 words ... 1½ mins.
 
 
1 big thing: Dinnertime is playtime
Illustration of a golfball on a tee sticking out of a burger

Illustration: Sarah Grillo/Axios

 

Ever ordered a side of ax-throwing with your burger? Well, you might soon be able to.

What's happening: It's dubbed "eatertainment" — and more restaurants all over the country are wading into it. The idea is to let you eat and play at the same time.

  • Other options include pickleball before a chicken dinner, or mini-golf with hors d'oeuvres and a craft cocktail, Axios' Jennifer A. Kingson writes.

🧠 Why it matters: Pandemic-weary America is hungry for fun. And many of us are looking for something bigger and better than your typical restaurant.

  • Investments are pouring in to chains that offer sports, arcade games and elevated menus — think Dave & Buster's and Chuck E. Cheese, but with chef-driven cuisine, Instagram-worthy decor and modern pursuits.

🔮 What to watch: Puttshack, a brand of "upscale" mini-golf-themed restaurants, opened its 7th location this month in Boston — on the heels of raising $150 million from BlackRock.

  • In Texas, a new baseball-themed venue, Home Run Dugout, offers augmented reality batting cages alongside tuna poke bowls.
  • Even shuffleboard has gone hip, as evidenced by newcomers like Electric Shuffle, a London import now in Dallas and Austin.

🖼️ The big picture: Expect to hear more about "eatertainment" as these chains expand nationally and add ever-weirder attractions — getting diners to linger and run up bigger food and bar bills.

🖊️ We want to hear from you! What's the most fun dining experience you've had this year? Are there "eatertainment" hot spots in your hometown?

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Traditional wisdom says invest during an up economy, cut in a down economy. Those were the old days.

Here's the deal: Digital tech and ways of working can trim a company's inefficiencies while making it more relevant to customers.

Find ways to cut costs and grow.

 
 
Autumn in a photo
Photo courtesy of Phil G.

This marvelous photo comes from Finish Line reader Phil G., who captured it on the Alpine Loop Scenic Byway (Highway 92) in the Wasatch National Forest in Utah.

  • "The aspen trees on this October day were magical signs of autumn with brilliant golden leaves, white trunks and a brilliant blue sky," he writes.
  • "Aspens are like people — they only thrive in groups, never alone."
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Thank you to Amy Stern for copy editing Finish Line.

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