How Mytheresa Can Make Its YNAP Deal Work

How Brands Balance Heritage and Fashion, Ulta Beauty's Turnaround Plan

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, OCTOBER 17, 2024 A combined Mytheresa and Net-a-Porter could become a luxury e-commerce juggernaut, but will need to make changes to get there. Heritage brands looking to attract fashion-centric customers must do so without abandoning their core demographic. At its investor day in Chicago, Ulta Beauty laid out its plans to win over Gen Alpha shoppers. Andrea Grilli, the former chief executive of Off-White, has been appointed CEO at Pharrell Williams' consumer brand Humanrace.

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RETAIL How Mytheresa Can Make Its YNAP Deal Work By Malique Morris

The German e-tailer's deal to acquire the London-based luxury site, and become a global luxury e-commerce giant, is only as viable as its ability to make the whole enterprise profitable. BoF unpacks what it could take to get there. READ MORE

MARKETING How Brands For Cowboys and Trail Enthusiasts Tread Being 'in Fashion' By Joan Kennedy

Tapping into trendiness represents a huge growth opportunity for brands with roots and uses in specific communities, but it can be a double edged sword. READ MORE

BEAUTY Inside Ulta Beauty's Turnaround Plan By Liz Flora

As Sephora and Amazon encroach on its territory and draw younger shoppers, Ulta Beauty's investor day covered strategies to enhance physical stores and keep Gen-Z and Gen Alpha's attention. READ MORE

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NEWS BRIEFS i-D Magazine Names Global Creative Director and Editorial Director Reformation Launches Jewellery Line Designed by Clare Waight Keller Former Off-White Head Andrea Grilli Appointed CEO at Pharrell's Humanrace Prada and Axiom Team Up on Space Suit for Moon Mission

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