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Thursday, September 26, 2024
Is your loyalty program due for a refresh?
Customer expectations have evolved. So should you.
Customer expectations have evolved. Has your loyalty program evolved with them?
Today's consumers have endless options at their fingertips, making them more empowered than ever. Loyalty programs offer brands an opportunity to connect on a deeper level — helping them stand out against the competition.
Michele Fitzpatrick, VP of Global Strategic Services at Marigold, recently contributed to The Drum sharing insights on how brands can refresh their loyalty approach, combining emotional and transactional strategies to turn customers into superfans.
Read the full article to learn how to drive repeat purchases, build emotional connections, and keep customers engaged long-term.
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