Why It’s Time to Take the Metaverse Seriously

A Shifting Shoe Landscape, Il Makiage's New Sister Brand

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, DECEMBER 15, 2022 Metaverse concepts and companies are crashing, making it the right time to take the metaverse seriously, says Doug Stephens. New research from BoF Insights suggests a shifting landscape for designer shoes. Il Makiage sister brand SpoiledChild is going after a wide group of consumers, starting with Gen-Z. This week on The Debrief, BoF's Sarah Kent unpacks why it's so hard to market and scale leather alternatives. Plus, we want to hear from you. Complete the BoF community survey today and a $500 Apple gift card could be yours.

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TECHNOLOGY The Metaverse Crash Is Exactly the Moment to Take the Metaverse Seriously By Doug Stephens

Many of the high-flying concepts and companies that led the charge into the metaverse and web3 have come crashing down to earth. Ironically, this makes it exactly the right time to take these visions of the future seriously, argues Doug Stephens. READ MORE

LUXURY BoF Insights | What's Next for Luxury Shoes in 5 Charts By Diana Lee, Rawan Maki and Benjamin Schneider

From Amina Muaddi to Mach & Mach, wealthy consumers are reshaping the market with a desire for comfortable and versatile — yet statement-worthy — premium and luxury shoes, according to the latest report from BoF Insights. READ MORE

BEAUTY Why a Gen-Z Beauty Brand Is Selling Anti-Aging Products By Rachel Strugatz Skin and hair care line SpoiledChild, which shares a parent company with Il Makiage, has the look of a brand targeting teens but a price point and products that seem intended for an older audience. Is it possible to straddle both worlds? READ MORE

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PODCAST The Debrief | Is 'Vegan Leather' Better? By Lauren Sherman and Sarah Kent

PARTNER CONTENT

Arezzo & Co.'s Plans to Become a Global Accessories Conglomerate The Brazilian footwear company dominates the Brazilian domestic market, selling more than 11 million pairs of shoes annually. Its business has quintupled in size in just 10 years to reach nearly $600 million. Now, Arezzo & Co. is acquiring high-potential international SMEs and providing them with the infrastructure and insight to scale internationally. "Our plan was simple — to implement what we knew in shoes into the apparel company, and the results were well above our expectations," Alexandre Birman, chief executive of Arezzo & Co., told BoF. READ MORE

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