Nike Reports 10% Sales Drop; Tim Blanks Reports From Paris Fashion Week: Miu Miu, Chanel and Louis Vuitton
WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, OCTOBER 2, 2024 | | | Dear BoF Community, When Gap Inc. CEO Richard Dickson appointed the designer Zac Posen to the newly created role of creative director in February, there was reason to be sceptical. A long line of top creative and retail talents had tried and failed to reverse the retail behemoth's sliding fortunes, with little to show for it. What could an executive best known for turning around the Barbie franchise, and a circa 2000s wunderkind designer accomplish that their predecessors couldn't? Quite a lot, it turns out. Even Gap's staunchest critics will admit there's a certain energy around the brand these days. Posen can claim much of the credit: whether he's designing Met Gala-worthy looks out of Gap denim or selecting just the right shade of blue for Old Navy's updated logo, the designer is bringing a creative sparkle that hasn't been associated with these brands in years, if not decades. Consumers are starting to notice, too: Gap Inc. has reported two consecutive quarters of sales growth. For this year's fourth BoF 500 cover story, retail editor Cathaleen Chen visited Posen at Gap Inc. headquarters in San Francisco to observe how the designer is reviving Gap in ways big and small. Read our BoF 500 cover story on Zac Posen and the Gap comeback that's actually working. Brian Baskin, Executive Editor Also in today's BoF Daily Digest newsletter: |
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| | By Sheena Butler-Young and Cathaleen Chen | | |
| Introducing The BoF 500 Class of 2024 | Explore the 100 new additions to The Business of Fashion's definitive index of people shaping the global fashion industry. | | |
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