The Challenge Facing Fashion’s Latest Sustainability Buzzword

Selling British Style in America; YSL Beauty's Gen-Z Strategy

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, AUGUST 15, 2023 Fashion is betting on regenerative agriculture to deliver climate-positive materials. YSL Beauty is already a hit with teens; now, it's launching its first fragrance that directly targets Gen-Z. British DTC womenswear brand Me+Em is hoping the strategies that made it a hit at home will work in the US. Despite an initial frenzy, Threads, Meta's Twitter substitute app, has seen daily usage fall nearly 80 percent.

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SUSTAINABILITY The Challenge Facing Fashion's Latest Sustainability Buzzword By Esha Chhabra

Big brands are betting on regenerative agriculture to help reduce their environmental impact. But without clearer standards, the fashionable concept risks becoming a greenwashing tool. READ MORE

BEAUTY Inside YSL Beauty's Formula for Staying Young By Rachel Strugatz The luxury fragrance brand has proven time and again that it knows how to win over the youth market. Its latest scent, MYSLF, aims to embody Gen-Z ideas around self-expression — to a point. READ MORE

RETAIL Can Me+Em Sell British Style to American Women? By Tamison O'Connor The London-based DTC womenswear brand is betting that its lego-like approach to fashion, which built it a following in its home country, will translate to the US market. READ MORE

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NEWS BRIEFS Threads App Usage Plummets Despite Initial Promise as Refuge From Twitter

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Why Analytics and Agility Are Critical to Success in Today's Retail Market Thirty-seven percent of fashion executives expect to focus on cost improvements in 2023, according to BoF and McKinsey's The State of Fashion 2023 report. As a result, businesses must keep a close eye on product performance and consumer reception.  "Early access to information allows us to minimise our liabilities and drive sales when we still have time left in the season to react to changes in the market. Having easy access to data is super important, otherwise we would be working on information that was stale by a couple of weeks. Instead, our team can come up with ideas, react and pivot, on a weekly basis — we can stay one step ahead of the curve," said James Newell, VP, DMM Men's Designer and Contemporary at Saks, a retail that uses SKYPAD, a B2B hosted vendor reporting portal. READ MORE

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