BoF Exclusive: Walter Albini Relaunch Confirmed

How to Create a Cult Beauty Product; Aurora James' Memoir

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, MAY 9, 2023 BoF Exclusive: Rachid Mohamed Rachid is relaunching Walter Albini amid unconfirmed media reports that Alessandro Michele is involved. Beauty brands like Aesop and Biafine turn ordinary products into cult objects with word-of-mouth marketing and other tactics. Plus, BoF brings you an excerpt from Fifteen Percent Pledge founder Aurora James' memoir.

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LUXURY Walter Albini Relaunch Confirmed By Robert Williams

Bidayat, a fund controlled by Rachid Mohamed Rachid, is set to relaunch Italian label Albini after acquiring its IP and archive, BoF can confirm. Rachid declined to comment on unconfirmed media reports that Alessandro Michele is involved. READ MORE

BEAUTY The Secret to Creating a Cult Beauty Product By Brennan Kilbane When a beauty product transcends its original value proposition, such as cleansing hands or moisturising skin, it can offer consumers desired forms of cultural capital. READ MORE

RETAIL How Aurora James Launched the 15% Pledge — Book Excerpt By Aurora James An excerpt from 'Wildflower: A Memoir,' the story of how fashion designer Aurora James pushed American retailers to embrace Black-owned brands. READ MORE

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NEWS BRIEFS Ad Watchdog Cracks Down on Misleading Health and Beauty Claims

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