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How Neiman Marcus Group Is Transforming the Associate Experience With a People-First Approach

Led by Eric Severson, chief people and belonging officer at Neiman Marcus Group, the parent company to retailers Neiman Marcus and Bergdorf Goodman is using advanced analytics to drive a renewed focus on four key pillars of the associate experience: total rewards, flexibility, career development, and environmental social governance (ESG).

"We are launching a new associate recognition platform that is personalised and digitally driven, meaning anyone can recognise or commend anyone, anywhere," Severson told BoF. "We are also working toward the launch of our inaugural People Report, [...] making several important disclosures on ESG and belonging, which includes our pay equity analysis."

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