Inside Adidas’ Yeezy Dilemma

Luxury Resale: Threat or Opportunity? How Bubble Won Gen-Z's Loyalty

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, OCTOBER 26, 2022 Adidas was the last major brand to sever ties with Ye, and also had the most to lose. Fears that resale cannibalises full-price sales are unfounded, writes Pierre Mallevays. Shai Eisenman has found success with her skin care brand Bubble by asking Gen-Z customers what they want. Inditex sold its Russian stores to UAE-based Daher Group, but said it may someday return to the country.

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RETAIL Inside Adidas' Yeezy Dilemma By Marc Bain and Daniel-Yaw Miller

The German sportswear giant's partnership with Ye generated $1.7 billion in 2021, accounting for nearly 7 percent of its annual revenue. Now that it's cut ties with the rapper, will it keep selling Yeezy sneakers? READ MORE

LUXURY Secondhand Luxury: Opportunity or Threat? By Pierre Mallevays

The luxury industry is divided on secondhand goods, with the likes of Balenciaga launching branded resale programmes even as top-end Chanel and Hermès hold out. READ MORE

BEAUTY How Shai Eisenman's Bubble Broke Through With Gen-Z By Sheena Butler-Young

In the just two years, the beauty brand's accessible pricing, crafty marketing and ingredient line-up have gotten the cohort's attention. READ MORE

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NEWS BRIEFS Della Valle Family Fails to Reach 90% Tod's Target as Offer Closes Inditex Sells Russian Business to Middle Eastern Daher Group

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Fashion Leaders on the Future of 'Made in Italy' Last week, BoF and Shopify gathered executives from across the Italian industry — representing the likes of Gucci, Valentino, Prada, Bulgari, Pitti Immagine, Brunello Cucinelli and CNMI — to discuss the challenges and opportunities facing Italy's fashion market and manufacturing as the acquisition of independent suppliers intensifies, prices rise and consumer sentiment evolves. "We are facing a new 'Made in Italy', which has much to do with scale and power. The biggest players [...] become the priority and it is inherently changing the cultural meaning of our system," said one attendee at the event, conducted under the Chatham House Rule. READ MORE

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