Essential reading for navigating what lies ahead for the global fashion industry.
| | | | | | | | | Case Studies On Key Business Challenges | | | | Dear Reader,
Our in-depth case studies on key business challenges are essential reading for navigating what lies ahead for the global fashion industry – and your career.
For full access to our entire library of case studies and online education courses, simply upgrade to BoF Professional membership now. Your first month costs just £1/$1 with our risk-free trial offer. | | | | | | | | The Next Wave of Luxury Ecommerce | | After two decades of innovation, once-groundbreaking multi-brand giants face significant changes in consumer behaviour — just as the coronavirus epidemic turns the world upside down. | | | | | | | | How to Market a New Brand | | Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines. | | | | | | | | | | | | Inside Monclers Genius Strategy | | In this in-depth report, BoF studies how the Italian brand's limited-edition monthly drops became one of the most compelling new models for luxury. | | | | | | | | How Ganni Turned a Local Label into a Global Brand | | BoF examines how Ganni went from a niche Danish cashmere label to a cult favourite on the brink of global expansion. | | | | | | | | | |
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