The Life and Death of Viral Fashion Trends

Imran Amed and Luca Solca: How Big Luxury Dominates Fashion; Is India the Next Frontier for Luxury Department Stores?

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, JULY 5, 2023 BoF unpacks how trends like quiet luxury and coastal grandma go viral and fade. Chanel is the latest to join in fashion's celebration of Paris, reports Tim Blanks. Galeries Lafayette's expansion into India could spur other department stores to follow. Plus, Imran Amed and Luca Solca discuss how French luxury giants dominate fashion in a 12,000-word interview courtesy of System.

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MARKETING The Life Cycle of a Viral Fashion Trend By Joan Kennedy

BoF explains why online trends from cottagecore and quiet luxury to barbiecore and coastal grandmother bubble up and go mainstream — and how brands can capitalise on them. READ MORE

FASHION WEEK Chanel Takes Us to the River By Tim Blanks

Virginie Viard is the latest designer to join in fashion's pre-Olympic celebration of Paris, both as city and state of mind, writes Tim Blanks. READ MORE

LUXURY Imran Amed & Luca Solca: How Big Luxury Dominates Fashion By Jonathan Wingfield

Courtesy of System Magazine, BoF's Imran Amed and Bernstein analyst Luca Solca discuss how the biggest French luxury companies dominate the fashion industry. "They control the whole ecosystem; they have a lock on it." READ MORE

GLOBAL MARKETS Is India the Next Frontier for Luxury Department Stores? By Arnika Thakur

Industry leaders are divided on whether Galeries Lafayette's expansion into India will spur other luxury department stores to enter the rapidly growing market. READ MORE

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