| Seeing pink everywhere you go? You're not alone. The highly-anticipated "Barbie" movie is set to hit the screens this Friday and just about every store I walk into seems to have some sort of candy-coated pink display promoting Barbie-branded products. 
From "The Super Mario Bros. Movie" to "Dungeons & Dragons: Honor Among Thieves," this latest toy-inspired blockbuster is in line with a massive trend we've been following in 2023. Classic toy and game properties are turning digital – winning over a new generation of kids as well as adults, who get transported back in time when they were relics of their youth. Call it a rejuvenated commitment to nostalgic pop culture. And with A-listers Margot Robbie and Ryan Gosling starting as Barbie and Ken, director Greta Gerwig at the helm, and a $145 million budget, the 2023 big-screen rendition of Barbie is expected to be a major hit... One that could be worth a potential $100 million during opening weekend alone. "Barbie" capitalizes on one of the most recognizable toys in the world: the Barbie doll. Since she was first introduced in 1959 by toymaker Mattel (MAT), Barbie has evolved into an entire multimedia franchise now worth an estimated $700 million. Social media is buzzing with excitement over the film's release. Consumer mentions of Barbie have more than doubled on both a year-over-year and quarter-over-quarter basis: 
But here at LikeFolio, we're more interested in whether the "Barbie Boom" is creating a real opportunity for you to profit. As one of Mattel's top three best-selling brands, Barbie sales are critical to the company's success. And after a bad 2022, Mattel needs this Barbie boost... Click here to continue reading Until next time, | 
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