Wednesday, July 19, 2023

Barbie Mania’s Impact, From Mattel to Chanel

Oddity Tech Shares Soar Post-IPO; Don't Write Off Next-Gen Materials Just Yet
ADVERTISEMENT
WHAT YOU NEED TO KNOW TODAY: THURSDAY, JULY 20, 2023

TOP STORIES

BoF PROFESSIONAL
Inside Hermes Best-In-Class Leather Goods Strategy

This year, Hermès' stock price has soared, lifting the company's market capitalisation above $200 billion — more than that of Nike, the world's biggest fashion brand by revenue — for the first time.

BoF's case study, Inside Hermès' Best-in-Class Leather Goods Strategy, breaks down Hermès' leather goods success, exploring how it protects and grows the hero category while creating stability, profitability and self-determination in a fast-moving, competitive luxury fashion market — offering lessons for brands at every scale.

READ NOW

No comments:

Post a Comment

UX Design Weekly: Confirm Your Subscription

    IMPORTANT: To ensure yo...