TikTok Star Khaby Lame’s ‘Universal Language’

Making Underwear Sustainable, Cracking New Markets in Beauty, The Debrief on Dior

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, OCTOBER 13, 2022 "I use a universal language," says Khaby Lame, the world's most-followed TikToker. At some lingerie brands, social consciousness is prompting newfound eco-consciousness. If Sephora wants to build a presence in the United Kingdom, it needs more than one retail location, writes Rachel Strugatz. This week on The Debrief, luxury editor Robert Williams explains how Dior tripled its revenue in just four years. Plus, read BoF Careers guide on how to create a personal brand to help you stand out in today's saturated job market.

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MEDIA Khaby Lame: The 'Universal Language' of an Unlikely Fashion Icon By Mario Manca The world's most-followed TikToker shares his unusual journey from Senegalese refugee to global fashion icon and what it says about what works on social media. READ MORE

SUSTAINABILITY The Quest to Make Environmentally-Friendly Bras and Knickers By Rachel Deeley

Much of the lingerie industry has undergone a socially responsible makeover, but becoming environmentally responsible presents its own set of challenges. Here's how some players are addressing them. READ MORE

BEAUTY What It Takes to Crack a New Market In Beauty By Rachel Strugatz

Sephora has failed in the UK in the past, but the pieces are there for it to be a success this go-round — if executed correctly. READ MORE

How to Build Your Personal Brand READ MORE

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PODCAST The Debrief | Inside the $7 Billion Dior Phenomenon By BoF Team

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London's Creative Talent on the Future of Fashion in the Capital On Monday night, BoF and Mailchimp hosted emerging designers, fashion entrepreneurs and creative leaders at London's Maison Estelle to celebrate the fashion capital's design community. "It was amazing to see the way the designers pivoted [this season]," said designer Priya Ahluwalia. "There's so much space for creativity in times of turmoil. I think Covid has prepared us all for pivoting at the flip of a coin." Read some reflections and insights from the next generation of design talent, and the opportunities they see ahead, shared with BoF at the dinner. READ MORE

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