How Small Brands Tap Singles' Day View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST ADVERTISEMENT THE UPFRONT Dear BoF Community, The brands preaching unity, optimism and hope after Joe Biden was finally declared the winner of the US presidential election surely meant well. But their inspirational Instagram content came in for a drubbing from progressives and conservatives alike. The pre-2016 days of appealing to all customers, regardless of their political affiliations, appear gone for good. How can brands stay relevant and sell clothes when consumers are more divided than ever? Alexandra Mondalek has some answers. Meanwhile, how are smaller, independent brands attracting outsized attention with their Singles' Day strategies? Casey Hall reports. Brian Baskin, Deputy Editor P.S. Would you take a Covid-19 vaccine? Are you reinventing your retail model? From your personal outlook to your business priorities, we want to better understand how 2020 has rewired your world. Take our 2020 Community Survey and see the results at BoF VOICES. TODAY'S MUST READ How to Market to a Divided America BY Alexandra Mondalek After a bitterly contested presidential election, the United States remains as deeply divided as ever on everything from politics to race at a time when consumers want the brands they buy to reflect their values, presenting a tricky challenge for business leaders. Try BoF Professional for 30 days for $1/£1 JOIN TOP STORIES Why Is Everyone Betting on Farfetch? BY Lauren Sherman The marketplace-turned-platform has emerged, finally, as the clear leader in the race to win luxury's online shopper, with a path to profitability. What changed? Try BoF Professional for 30 days for $1/£1 JOIN China Decoded How Small Brands Cut Through Singles' Day Noise BY Casey Hall Singles' Day may be China's biggest sales event but smaller, independent and emerging brands attracted an outsized share of attention this month. What's their secret? Try BoF Professional for 30 days for $1/£1 JOIN The BoF Podcast: Tremaine Emory on Mixing Politics and Fashion BY BoF Team Imran Amed talks to the designer, also known as Denim Tears, about the US election and putting conditions on his collaboration with Converse. VOICES Deepak Chopra, Sinéad Burke, Rashad Robinson and Carlota Perez Are the Latest Speakers Confirmed for VOICES 2020 BY BoF Team BoF's annual gathering for big thinkers will take place from December 1-3, 2020 via a live global broadcast. Register today. NEWS BRIEFS Burberry Beats Expectations, Takes Aim at Discounts Amazon Hires Former Vogue Editor Sally Singer Instagram Rolls Out Reels and Shop Tabs Fendi Invests in New Factory GCDS Sells Majority Stake to Made In Italy Fund Big Brands Launch Global Singles' Day Sales BoF CAREERS - FEATURED JOBS   E-merchandiser (intership) Maison Margiela     Amsterdam,The Netherlands   Inventory Planner, Women's Woven Bottoms Old Navy   San Francisco, United States   Accessories Design Manager A-Cold-Wall*   London, United Kingdom View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom