Does Instagram Commerce Work?

The Future of Asia's Fashion Weeks View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST THE UPFRONT Dear BoF Community, Instagram Checkout launched with a bang in spring 2019, allowing fans of Kim Kardashian or Nike to shop directly from their feeds. Today, Instagram says millions of users engage with "shoppable" features each month. But are they actually buying anything? Alexandra Mondalek digs into whether the expectations for social commerce match reality. Elsewhere, Zoe Suen examines how fashion weeks in Shanghai, Tokyo and Seoul are evolving. And Tamison O'Connor talks to digital beauty brands about the best approach to wholesale.  Brian Baskin, News and Features Editor TODAY'S MUST READ Intelligence Selling Fashion on Instagram: Expectation vs. Reality BY Alexandra Mondalek The social media platform says that by selling products directly on their feeds, brands can meet customers where they spend time and reduce the clicks required to convert ad impressions into sales. But brands and consumers aren't fully sold on the idea yet. Try BoF Professional for 30 days for $1/£1 JOIN TOP STORIES Intelligence The Future of Asia's Fashion Weeks BY Zoe Suen As Shanghai Fashion Week returns to business as usual, organisers and retailers in Tokyo and Seoul are turning their focus to homegrown talent. Try BoF Professional for 30 days for $1/£1 JOIN The Business of Beauty How Digital Beauty Brands Are Making Wholesale Work BY Tamison O'Connor Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here's how digital brands are working with physical retailers to make the leap. Try BoF Professional for 30 days for $1/£1 JOIN IN OTHER NEWS Live Blog: Moody's Sees Retail Outlook Stabilising in US, Europe Report: Top Audit Firms Decline to Work With Boohoo Kohl's Promises Wary Investors Margin Boost J.C. Penney Rushes to Finalise Sale to Lender DAILY DIGEST Fashion News from Around the Web 1 What September's Retail Sales Rebound Means for the Holidays RETAIL DIVE 2 How Kemi Telford's Printed Dresses Have Taken Over Instagram THE TELEGRAPH 3 A Centuries-Old Korean Style Gets an Update THE NEW YORK TIMES 4 Miniso Is Beating Uniqlo and Muji at Their Game NIKKEI ASIAN REVIEW 5 On Future Beauties: Nick Knight and Gareth Pugh in Conversation ANOTHER FEATURED JOBS   3D Digital Designer Modern Mirror     New York, United States   ALEXANDER MCQUEEN Human Resources Manager, Korea Kering   Seoul, South Korea   Head of Styling COS   London, United Kingdom View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom