How to Lower Prices Without Looking Cheap

What's Selling in Men's Denim; BoF VOICES Begins Today

WHAT YOU NEED TO KNOW TODAY: TUESDAY, NOVEMBER 12, 2024 Shoppers are fed up with high prices, which means retailers must find new ways to reduce sticker shock. Men are flocking to jeans with bold graphic prints, distinctive embellishments and extremely baggy silhouettes. The much-discussed Moncler takeover of the beleaguered Burberry is not in the works, Reuters reports. Lululemon is defying the China downturn, hitting $1 billion in sales in the country for the first time this year. Join us today for the BoF VOICES 2024 livestream beginning at 3pm London, 10am New York with our first session on The Wider World with Clover Hogan, Nemonte Nenquimo, Fred Swaniker, Tina Brown and more. Register Now.

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RETAIL How to Lower Prices Without Hurting Your Brand By Yola Mzizi

With fashion's pricing power reaching its limit, brands are grappling with how to cut prices without damaging their reputation or value. READ MORE

RETAIL Why Weirdness Is Selling in Men's Denim By Lei Takanashi Young, fashion-forward men are buying up jeans with bold graphic prints, distinctive embellishments and extremely baggy silhouettes, creating opportunities for niche denim labels and mass retailers alike. READ MORE

NEWS & ANALYSIS BoF VOICES 2024 Global Livestream By BoF Team

Join us for our annual gathering for big thinkers streaming live from November 12 to 14. READ MORE

RETAIL How Lululemon's $150 Yoga Pants Became Surprise Hit in Slowing China By Bloomberg While other Western brands are fading, the Canadian yoga wear maker can't expand fast enough on the mainland. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Moncler Not in Talks to Take Over Burberry, Sources Say Groupe Dynamite Aims for $1.7 Billion Valuation in Canadian IPO Vietnam Says Temu, Shein Must Register With Government or Be Blocked

BoF EVENTS

Join Us Live Today for BoF VOICES 2024 The BoF VOICES 2024 global livestream will begin today at 3pm London time, 10am in New York, with our first session on The Wider World. From politics and the global economy to social issues and humanitarian crises, every fashion, luxury and beauty business is impacted by the wider world. In this unmissable opening session, we take a step back to understand the bigger picture. Speakers include climate activist Clover Hogan, Waorani leader, Ceibo Alliance and Amazon Frontlines co-founder Nemonte Nenquimo, African Leadership Group founder and chief executive Fred Swaniker, author, editor and journalist Tina Brown and more. REGISTER NOW

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