Catch Up on the Headlines You May Have Missed
Dear Reader, If you haven't had the opportunity to catch up on our coverage this summer, we've curated a range of essential content to ensure you're well-informed on the top headlines and major industry developments as we transition into September. Summer highlights include: - Key insight and analysis in our must-read coverage, including "Inside Nike's Big Marketing Vibe Shift," "How Brands Can Beat the E-Commerce Slowdown," "H&M's Big Bet on Fashion's Elusive Middle," and "The Debate Over Nike's CEO Bursts Into the Open."
- New live and on-demand masterclasses, including "Building an Effective Loyalty Programme," breaking down the key strategies for brands launching and growing a loyalty programme in beauty and fashion.
- The latest series from BoF Insights, The Business of Fashion's data and advisory team, outlines a new growth framework for "How to Grow a $100 Million Brand" by translating cultural heat into commercial success. Read the complete three-part series now.
If you're not already a BoF Professional member, join today with our 30-day £1/£1/€1 trial for unlimited access to all BoF Professional content, including agenda-setting news, analysis and advice, masterclasses and live events. |
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Must-Read Insight and Analysis |
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Inside Nike's Big Marketing Vibe Shift |
The return of company veteran Nicole Hubbard Graham as CMO has helped fuel a push to restore Nike's marketing glory after the brand ran off course. |
| How Brands Can Beat the
E-Commerce Slowdown |
The upside for online sales may be lower than many retailers anticipated. Physical stores and social commerce could make up the gap. |
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H&M's Big Bet on Fashion's Elusive Middle |
CEO Daniel Ervér outlines his strategy to turn H&M's greatest weakness — its positioning above Shein but below Zara — into a strength. |
| The Debate Over Nike's CEO Bursts Into the Open |
Speculation about the CEO's future is now public as pressure grows on Nike's management to enact a turnaround — and do it sooner than later. |
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Building an Effective Loyalty Programme |
Our latest BoF Professional Masterclass is now available to watch on-demand. BoF's Marc Bain and Liz Flora breaks down the key strategies for brands launching and growing a loyalty programme in beauty and fashion. |
| How to Grow a $100 Million Dollar Brand |
The recent closure of some of fashion's buzziest brands laid bare the many hurdles facing even the most promising designers. But it is still possible to scale a small label, even in today's tough environment. Read the complete three-part series now. |
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AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. |
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