News: In Graphic Detail: Gen Z Consumers

Sunday, September 1, 2024

In Graphic Detail: Gen Z Consumers

September 2, 2024

'Dasurv ko to!'

🛍️ According to a joint study by The Fourth Wall and Uniquecorn Strategies, urban Filipino Gen Zs will spend up to P721 on a meal and P7,768 on a recreational activity.

🛍️ About three out of four Gen Z urban consumerssaid they shop online because they believe that they deserve it. This mindset is driven by their desire for happiness, fear of missing out on trends, and the need to reward themselves.

🛍️ The survey revealed that 50% of a typical Filipino Gen Z's finances come from parental allowances, while the other 50% come from full-time work, businesses, or side gigs.

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The proportion of Gen Z Filipinos who are first-time credit card borrowers grew in 2023, based on data compiled by global insights firm TransUnion, which said that the younger generation is emerging as a major driver of credit.

Gen Zs willing to invest more in health care than older cohorts

More than fear, the COVID-19 pandemic has instilled a sense of urgency among the youth in the Asia-Pacific region, with more Gen Zs willing to spend for health care, according to Bain & Co.

Pinoy Gen Zs emerging as self-rewarding, intelligent consumers — study

"Deserve ko 'to!" It's a phrase that Filipinos have come to use to reaffirm their spending habits, which, sometimes, can be described as compulsive, especially when facing tempting discounts and promos.

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