Download Our Latest Case Study
Dear Reader, A brand's website needs to perform one of retail's most delicate balancing acts. Ideally, it should tell a brand's story and simultaneously maximise e-commerce revenue with a design that's convenient, intuitive and easy to navigate. In reality, brands rarely manage to accomplish both of those missions. Often, fashion e-commerce sites lean too heavily in one direction or the other: lush graphics, videos and immersive storytelling might captivate and inspire one customer while alienating another who wants to quickly find and make a purchase. Swing too far in the other direction and brands risk limiting their digital homes to Amazon-style online experiences with little in the way of personality. In our latest case study, "How to Create the Perfect E-Commerce Site," BoF executive editor Brian Baskin breaks down the two site missions — storytelling and commerce — into their components and explores how an organisation can achieve success on each front, focusing on the customer journey up until checkout. To learn more, download the full case study now. |
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| | Our annual gathering for big thinkers returns this November to unite the movers, shakers and trailblazers of the global fashion, luxury and beauty industries with the thought leaders, entrepreneurs and inspiring people who are shaping the wider world. Register now to join us for the global livestream. |
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AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. |
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