Holistic SEO + Google Business Abuse

Pro Snippet "A couple of this week's articles allude to the increasing breadth of good SEO, and of good SEOs as they advance in their careers. Meanwhile Google apparently isn't abusing its monopoly in every way imaginable (yet?), and Google Business continues to fight a messy battle with spammers." - Tom Capper, Senior Search Scientist, Moz What We're Reading:   How To Secure an SEO Leadership Role [According to an Ex-SEO Turned Headhunter] Leadership requires a skillset and awareness that goes beyond being a good manager or individual contributor. Congdon has some hard earned lessons to get you started. Favoritism: Has Google Dialed Up The Brand Factor Even More? Yes, probably - a slight throwback to last week's accidental theme with this excellent write-up from Kevin Indig on the long-running story of brand & SEO. Pairing SEO Efforts With Other Channels To Create Holistic Marketing Strategies Very relatedly, Dayna Lucio takes a look at positive interactions between SEO and other channels, to get the best out of both. Your Phone Isn't Secretly Listening to You for Ad Targeting Big tech companies engage in a lot of questionable practices, but this probably isn't one of them - it just feels like it, sometimes. Simpler Data Privacy for Advertisers With Confidential Matching It's not mentioned explicitly here, but one piece of jargon you may be hearing more of is "clean room". This is the idea of matching and utilising confidential, first party data without fewer privacy scruples. Do You Lose Rankings If a Backlink Is Removed? Exploring the Concept of Link Echoes It's an old concept, but it checks out. There's lots of plausible explanations for why a temporary link-driven SEO boost might stick around. Joy Hawkins thinks they hold up now as well as ever. Google Scores Rare Legal Win As 1.49bn Euro Fine Scrapped I would never want to be described as scoring a rare legal win, but I suspect Google won't be complaining about this 1.5bn euro dodged bullet. New Policies & Shady Review Schemes: Is Google Helping or Hurting? Google is finally fighting fake reviews, but it may still be a losing battle. This in-depth write-up from Sam Knight explores the details. Google Suspending Many Google Business Profiles ...and their may be some collateral damage. Many businesses, apparently especially in the Garage Door and Dumpster industries of all things, are seeing mass suspensions. 6 Google Business Profile Questions Asked and Answered Six of the most frequently asked and critical questions about Google Business, asked and answered in this highly useful article.       Products  |   Learn  |   Community  |   Blog  |   About . Moz, 720 Robson St, 400  Vancouver, BC V6Z 1A1 Canada You received this email because you are subscribed to The Moz Top 10 newsletter from Moz. Update your email preferences.  Unsubscribe from all future emails.