Thursday, August 15, 2024

Google is a monopolist + AI not so disruptive

            
Moz Top 10
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"Google is a monopolist. That's the ruling of U.S. District Judge Amit Mehta, and the biggest piece of SEO news since our last newsletter. Dr. Pete weighs in on the Moz blog, and I discuss with Mike King on the Clearscope Webinar Series in some of this issue's top picks. Elsewhere, AI is not the panacea we thought, either for marketing copy, or web search market share."

- Tom Capper, Senior Search Scientist, Moz



Webinar - How To. Build an $8 Million Inbound Machine



What We're Reading:
 

What does the recent Google antitrust ruling mean for us as search marketers? What happened and where do we go from here? Dr. Pete Meyers walks through the TL;DR of the ruling and what that may mean for the marketing industry.
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AI In Marketing Copy: A Surprising Sales Killer, Study Finds


Could mentioning AI in product marketing copy impact consumer trust? A new WSU-led study was performed to find out and the results may surprise you.

How to Easily Find Backlink Opportunities With Moz — Next Level


Learn how to discover new backlink opportunities by analyzing and comparing your backlink profile with your competitors with the Link Intersect tool to maximize the efficiency of your link prospecting workflow.

New Research: So Far, AI is Not Disrupting Search or Making a Dent in Google


Rand digs into new data around the competition between AI and search. He also discusses his thoughts on how this should impact your marketing strategy.

What's Going on in SEO with Mike King of iPullRank and Tom Capper of Moz


Tom Capper and Mike King join Bernard Huang to answer all your burning questions about the SEO industry today.

Site Migrations for Publishers: Best Practices and Pitfalls


Site migrations can feel like navigating a digital minefield, especially for publishers, but fear not! This guide breaks down the process into four key types: redesign, restructure, re-platforming, and relocation—each with its own challenges and secrets to success.

Sitebulb JavaScript SEO Report 2024


In a world where websites are more complex and reliant on JavaScript, SEOs have to adapt. With insights from experts and unique data, Sitebulb's JavaScript SEO Report showcases the industry's current state and hints at the future direction needed for effective optimization.

8

The Easiest (Advanced) Way To Claim A Service Area Business Listing On Google


Joy walks us through a workaround for claiming service area businesses on Google that are already showing as "claimed."

9

Case Study: Vega Wins New Business With Data-driven SEO Recommendations


Learn how this digital marketing agency leverages granular local SERP data to pitch new clients with precise recommendations.

10

New Google Business Profile AI Tool Creates a Menu from an Image


Google's new AI-powered feature lets you magically transform a photo of your menu into a detailed digital version for your Google Business Profile. Save a few quirks, it's quick, it's easy, and it even recognizes headers and prices.

 

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