Why Some Virtual Worlds Succeed and Others Are Digital Ghost Towns

Don't Call Haeckels a Natural Beauty Brand; Tim Blanks on Louis Vuitton and Sacai, Does Anyone Care Who Designs J.Crew?

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, MARCH 8, 2023 Alo Yoga, Vans and other brands have hit on strategies to keep users coming back to their Roblox spaces long after they launch. Tim Blanks reports from Paris Fashion Week: Louis Vuitton and Sacai. With no way to responsibly scale its use of natural ingredients, Estée Lauder-backed Haeckels is developing lab-grown alternatives. J.Crew is trying to capitalise on its cooler-than-thou designer duo without overshadowing the brand, argues Maggie Bullock. Plus, join us for Careers Week 2023 to get key insights beauty professionals need to know as well as the latest beauty job openings.

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TECHNOLOGY Why Some Virtual Experiences Succeed and Others Become Digital Ghost Towns By Marc Bain

More than a year since fashion brands started jumping into virtual environments like Roblox, they face a new challenge: keeping users coming back as they try to turn their marketing into sales. READ MORE

FASHION WEEK At Vuitton and Sacai, the Art of Contradiction By Tim Blanks

Designers Nicolas Ghesquière and Chitose Abe prefer it when things aren't what they seem, writes Tim Blanks. READ MORE

RETAIL Op Ed | Does Anyone Care Who Designs J.Crew? The Answer Is Complicated By Maggie Bullock J.Crew has been burned by relying too heavily on a creative who courted fashion insiders. But then, it has also been burned by not having a creative who courted fashion insiders. Has the brand finally found a happy medium? READ MORE

BEAUTY For Haeckels, the Future of Beauty Goes Beyond Natural By Sarah Kent Amidst a battle over the meaning of "natural" and "clean" beauty, the Estée Lauder-backed skincare brand is betting on lab-grown ingredients to propel its growth. READ MORE

BEAUTY What Beauty Professionals Need to Know Today By BoF Careers Team BoF Careers provides essential industry insights for beauty professionals this month, featuring roles from H&M Beauty, Dr. Barbara Sturm and Chalhoub Group. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

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Find a Job at Bloomingdale's Opportunities at Bloomingdale's in New York include a Site Merchandising Manager for Beauty, a Director of Brand Communications, a Senior Art Director of Photography, a Videographer, a Tailor, a Merchandising Manager and a SEO Strategist among others.  Bloomingdale's is an American luxury department store chain founded in New York City by Joseph B. and Lyman G. Bloomingdale in 1861. Bloomingdale's offers a distinctive product mix — including contemporary emerging brands, premium luxury designers and private labels, spanning fashion, beauty, home and more. VIEW JOBS

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