Why Every Brand Is a DTC Brand Now

How Han Chong Built Self-Portrait Into a Global Brand, When Consumers Don't Trust 'Clean'

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WHAT YOU NEED TO KNOW TODAY: WEDNESDAY, FEBRUARY 8, 2023 Traditional wholesale brands are rushing to invest in direct sales even as formerly DTC-only brands embrace multi-brand retail. Han Chong's London-based contemporary brand Self-Portrait has rapidly scaled into a global business. Confusion around the definition of "clean" beauty is reducing the label's effectiveness as a product safety and marketing tool. Hodinkee CEO Jeffery Fowler shares his career advice for working in luxury retail and holding leadership roles at Louis Vuitton, Tag Heuer, Cartier, Tesla and Farfetch.

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DIRECT-TO-CONSUMER Wholesale Brands Want to Be the New DTC Disruptors By Malique Morris

Brands that once ruled multi-brand retailers are investing in DTC to build connections with customers and improve their margins. But like digitally native brands before them, they're finding fatter profits remain elusive. READ MORE

LUXURY How Self-Portrait Grew a Global Business Selling Party Dresses By Tamison O'Connor

Bootstrapping entrepreneur Han Chong built a brand beloved by a broad range of clients. What's the secret to his success? READ MORE

BEAUTY What Happens When Consumers Don't Trust 'Clean' By Emily Jensen

'Clean' products have been a driving force in beauty for years. But with no universal standards, the confusion surrounding that label is threatening both its use as a measure of product safety and in marketing. READ MORE

WORKPLACE & TALENT How I Became... Chief Executive of Hodinkee By Sophie Soar and Maya Avram From working on the shop floor at Louis Vuitton to holding executive roles at Tag Heuer, Cartier, Tesla and Farfetch, Jeffery Fowler shares his career advice on advancing through the ranks in luxury retail. READ MORE

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NEWS BRIEFS Matchesfashion Taps Josh Mooney as Executive Creative Director EU Considers Ban on 'Forever Chemicals', Urges Search for Alternatives Australian Luxury E-tailer Cettire Posts $8 Million Net Profit China's Luxury Market Shrank 10% In 2022, According to New Report

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Burberry Is Hiring Global opportunities at Burberry include a Senior Digital Commerce Product Manager, a Menswear Sourcing Coordinator and a Showroom Samples Coordinator in London, a Visual Merchandiser in Paris, and a Childrenswear Garment Technologist in Hong Kong.  Founded in 1856 with its signature outerwear, Burberry is a quintessentially British brand. Headquartered in London and with offices across Europe, The Americas, Asia and South Asia Pacific, it has grown from trenchcoat maker to become one of the most widely known luxury fashion houses in the world. VIEW JOBS

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