The Athleisure Market Just Got Interesting

Moncler's New 'Genius' Lineup, Fashion Steps Up Its Lobbying Efforts

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WHAT YOU NEED TO KNOW TODAY: MONDAY, FEBRUARY 6, 2023 Lululemon's "reality check" opens the door for small athleisure brands to grab market share. Alo Yoga is angling to be first in line. Fashion is increasing lobbying efforts in the US, as sustainability regulation looms. Isamaya Ffrench's anatomically correct lipstick tubes break new ground even in a category that's no stranger to overtly sexual marketing, writes Rachel Strugatz. A relatively quiet New York Fashion Week schedule reflects the uncertain climate facing many brands. Moncler's revamped 'Genius' line-up includes Jay-Z's Roc Nation, Adidas and Mercedes-Benz. BoF Professional analysis now unlocked for non-members: Explainer: The Myths and Realities of Retail Crime.

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MARKETING Is This Alo Yoga's Moment? By Diana Pearl

The brand's wellness-centric approach to athleisure has made it a favourite of the boutique fitness set. As Lululemon sees slower growth, there may be an opening to take fashion-forward yoga pants and crop tops mainstream. READ MORE

BEAUTY Isamaya Ffrench's New Take on 'Sex Sells' By Rachel Strugatz

Overtly sexual marketing has long been a selling point in beauty, but the makeup artist pushes boundaries further with a new collection of lip colours in anatomically correct tubes. READ MORE

SUSTAINABILITY Fashion Is Spending More to Shape Regulation By Sarah Kent

Over the last decade, the industry has ratcheted up its spending on lobbying efforts in the US. Now, emerging sustainability regulations are drawing increased attention. READ MORE

LUXURY A Cautious Start to the Autumn/Winter 2023 Season By Brian Baskin New York's schedule is short on surprises as brands play it safe in an uncertain economy. Plus, what else to watch for this week. READ MORE

WORKPLACE & TALENT Explainer: The Myths and Realities of Retail Crime By Sheena Butler-Young The impact of losses caused by shoplifting is complicated, and numbers alone don't tell the whole story — the consequences can reach everything from employee morale to customer experience. READ MORE

Moncler 'Genius' to Collaborate with Jay-Z's Roc Nation, Mercedes-Benz READ MORE

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PARTNER CONTENT

How Can the Fashion Industry Accelerate Systems Change? BoF and Copenhagen Fashion Week invited market leaders including Pascal Morand, Julie Gilhart, Ganni co-founder Nicolaj Reffstrup, Sojo founder Josephine Philips, journalist Clare Press, EU Parliamentary Committee chair Dr Christian Ehler and others from across the value chain to discuss how to work towards actionable solutions capable of urgently altering the industry's ecological impact. Conducted under the Chatham House rule, BoF shares anonymised insights from the event. READ MORE

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