How to Convey Value

A Promising Use for NFTs, The Over-Consumption Crisis

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: FRIDAY, AUGUST 5, 2022 In today's economy, brands must work harder to convince shoppers their products offer superior value for the price. The most radical thing any fashion fan can do for the planet is step back from the hype cycle and stop shopping, writes Alec Leach. Zalando reported strong sales growth in its latest quarter, while fellow online retailer Revolve warned of rising costs. Tiffany, Prada and other brands are finding success with NFT drops tied to physical products, writes tech correspondent Marc Bain.

TOP STORIES

MARKETING How to Let Shoppers Know Your Brand Is Worth the Money By Diana Pearl and Alexandra Mondalek

As consumers tighten their belts in response to inflation and the risk of recession, brands are seeking ways to tell consumers their products have value. READ MORE

SUSTAINABILITY Op-Ed | The Radical Act of Curbing Consumption By Alec Leach

Disconnecting from fashion's hype cycle is the most effective way to both curb the industry's environmental impact and develop a better relationship with our clothes, writes Alec Leach. READ MORE

TECHNOLOGY How Fashion Is Using NFTs to Sell Exclusive Physical Products By Marc Bain Brands like Tiffany, Prada and Nike-owned RTFKT are among those using the digital tokens to offer exclusive access to tangible goods. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Revolve's Sales, Costs Rose in Q2 Nieman Marcus Appoints President Coach-owner Tapestry's CFO Expands Role As COO Retires Zalando Stock Jumps as Online Retailer Sees Stronger Growth Walmart Cuts 200 Corporate Jobs as Costs, Inventory Weigh

BoF CAREERS

Burberry Is Hiring Global opportunities at Burberry include a Digital Product Designer and a Fabric Assistant in London, a Personal Assistant in Florence, an HR Manager in New York and a Planning Manager in Shanghai. Founded in 1856 with its signature outerwear, Burberry is a quintessentially British brand. Headquartered in London and with offices across Europe, The Americas, Asia and South Asia Pacific, it has grown from trenchcoat maker to become one of the most widely known luxury fashion houses in the world. VIEW JOBS

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com