Behind Fashion Media’s Bridal Boom

Virtual Influencers Mount a Comeback, Japanese Couturier Hanae Mori Has Died

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, AUGUST 19, 2022 Vogue and other fashion publications are doubling down on wedding coverage, which has proven a hit with readers and advertisers. Amid metaverse hype, brands like Prada and Pacsun are turning to familiar virtual influencer faces, writes technology correspondent Marc Bain. Japanese couturier Hanae Mori, who built a multi-million-dollar fashion house best known for its use of butterfly motifs, died on Aug. 11, aged 96. A year into its partnership, Sephora will expand to all of Kohl's over 1,100 locations. Discover careers advice from fashion professionals and academics with insight on how to overcome imposter syndrome in fashion.

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MEDIA Behind Fashion Media's Bridal Boom By Diana Pearl

Vogue's viral wedding coverage has ignited a new wave of interest in all things 'I do' for fashion-focussed publications. Brides, in turn, are hiring publicists, stylists and more in hopes of getting the royal wedding treatment. READ MORE

TECHNOLOGY Is Now the Time to Hire a Virtual Influencer? By Marc Bain

Virtual influencers had faded from fashion campaigns, but now amid all the metaverse hype they're popping up again, with Prada and Pacsun turning to virtual faces. READ MORE

WORKPLACE & TALENT How to Overcome Imposter Syndrome in Fashion By Sophie Soar BoF Careers speaks to academics and industry professionals to understand how fashion can better alleviate the pervasive psychological — and environmental — experience. READ MORE

Estée Lauder Outlook Hit by China Lockdowns, Stronger Dollar READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just $/£/€1 START TRIAL

NEWS BRIEFS Linda Evangelista Covers British Vogue Derris Sells Majority Stake Sephora Expands to all Kohl's Stores Ralph Lauren to Host First West Coast Show Katie Grand's New 'Perfect Awards' to Recognise Miuccia Prada, Nicole Kidman, Jeremy O. Harris and More Japanese Couturier Hanae Mori Has Died

BoF CAREERS

Explore Jobs At Ugg, Hoka and Deckers Brands The Deckers Brands are currently hiring for an Assistant Buyer and a Sales Manager at Ugg and an Assistant Content Producer and a Customer Relations Representative at Deckers Brands at their London offices.  Founded in 1973, Deckers Brands has grown from a single sandal design into a global multi-brand company, which began with its acquisition of Ugg in 1995. Varying from fashion lifestyle to performance lifestyle, Deckers Brands include Ugg, Hoka, Teva, Sanuk and Koolaburra and employ over 3,000 people globally.  VIEW JOBS

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