The Secret to Success on TikTok

Shein's Sustainability Gamble, Why Some Brands Are Lowering Prices

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WHAT YOU NEED TO KNOW TODAY: SATURDAY, JUNE 11, 2022 Ultra-fast Shein has launched a $50 million fund to tackle waste that many see as greenwashing. BoF Professional analysis now unlocked for non-members: Lime Crime and a few other brands are bucking high inflation and lowering prices in a bid to broaden their appeal. Plus, this week on The BoF Podcast, viral TikTok creators Nic Kauffman and Wisdom Kaye explain what drives success on the TikTok.

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TECHNOLOGY The Secrets to Sustained Success on TikTok By BoF Team

At the BoF Professional Summit, viral TikTok creators Nic Kauffman and Wisdom Kaye explained what drives success on the platform, while communications executive Christopher Bugg and talent agent Pranav Mandavia discussed the critical elements of a compelling TikTok strategy for brands. READ MORE

SUSTAINABILITY How Shein Gatecrashed Fashion's Sustainability Show By Sarah Kent

The ultra-fast fashion company launched a $50 million fund to tackle waste at the industry's annual sustainability gathering in Copenhagen this week. Many saw it as greenwashing, but it's straight out of fashion's sustainability playbook. READ MORE

BEAUTY Why Would a Beauty Brand Drop Its Prices in 2022? By Diana Pearl Lime Crime's bucking industry trends by abandoning its prestige branding, but the company sees it as a necessary step in its reinvention. READ MORE

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