How Nili Lotan Built a $100 Million Brand

The Podcast Advertising Opportunity, Sustainable Tech's Shortcomings

WHAT YOU NEED TO KNOW TODAY: FRIDAY, JUNE 3, 2022 Podcast advertising is among the fastest growing forms of digital marketing, creating opportunities for fashion brands. Nili Lotan has built a successful, independent contemporary brand by focusing on high-quality, timeless basics. Now she's looking to apply that formula to new categories, including menswear. Emerging label S.S. Daley, known for its contemporary twist on British dress codes, won the 2022 LVMH Prize. In a bid to build on the success of its New York flagship, Aimé Leon Dore will open its first international store in London. Pinterest will acquire Julie Bornstein's AI-powered shopping platform The Yes. Fashion's investment in technological solutions to mitigate the industry's environmental impact has yet to pay off. Download The BoF Sustainability Index 2022 for in-depth analysis of companies' performances, key challenges facing the industry.

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LUXURY How Nili Lotan Built a $100 Million Brand By Chavie Lieber

The designer has found success over nearly two decades by focussing on high-quality, timeless basics. Now she wants to double her business by entering new categories, including menswear. READ MORE

MARKETING Are Podcasts Fashion's Next Big Marketing Opportunity? By Diana Pearl

With costs of social media advertising continuing to climb, podcast advertising is an increasingly attractive medium for fashion and beauty brands READ MORE

TECHNOLOGY Fashion's Love of Tech Has Yet to Move the Needle on Sustainability By Rachel Deeley

For all the buzz around embracing innovation, BoF's latest Sustainability Index finds that new models and tech isn't doing much to mitigate the fashion industry's environmental and social impact. READ MORE

LUXURY Britain's S.S. Daley Wins the LVMH Prize By Robert Williams ERL and Winnie New York were runners-up. Steven Stokey-Daley will be awarded €300,000 and a year of mentorship from executives of luxury's biggest conglomerate. READ MORE

RETAIL Pinterest to Acquire The Yes By Alexandra Mondalek Retailer veteran Julie Bornstein founded The Yes in 2018 after stints at Stitch Fix, Sephora and Nordstrom. READ MORE

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NEWS BRIEFS Lululemon Raises Full-Year Revenue Forecast on Strong Athleisure Demand Aimé Leon Dore To Open First International Store

BoF CAREERS

Discover New Opportunities at Hugo Boss Hugo Boss is looking for an Executive Assistant and an Assistant Merchandiser in London, a Senior Global Buyer and a Junior Menswear Designer in Stuttgart and a Human Resources Manager in New York, among others. With its headquarters in Germany's Metzingen, the company employs over 14,000 people worldwide. Hugo Boss produces two distinct brands, Boss and Hugo, both sitting within the upper premium segment of the global apparel market. VIEW JOBS

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