Fashion’s Olympics Opportunity

The New Wave of Labour Litigation Facing Fashion

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WHAT YOU NEED TO KNOW TODAY: THURSDAY, JULY 22, 2021 Despite the lack of fans in the stands, an Olympic partnership is still a powerful marketing tool for apparel brands, with a growing number of labels benefitting from the association. Big brands are facing a new wave of litigation tied to labour abuses in fashion's supply chain. Plus, watch the authors of BoF and McKinsey & Company's State of Fashion Watches and Jewellery report unpack their findings in the latest BoF Live.

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MARKETING & PR Fashion's Evolving Approach to the Olympics By Diana Pearl

An Olympics apparel partnership has long offered unparalleled brand visibility and prestige. But the unusual circumstances of this year's games will bring changes that will last beyond Tokyo. READ MORE

SUSTAINABILITY The New Wave of Labour Litigation Facing Fashion By Whitney Bauck

Labour activists have long claimed that brands can't be trusted to self-regulate. Now, a series of lawsuits are opening a new frontier in efforts to hold brands accountable for abuses in their supply chains. READ MORE

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NEWS BRIEFS De Beers Group Consolidates Brand Leadership

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VIDEO The State of Fashion — Watches and Jewellery By BoF Team

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Zara Is Hiring Opportunities at Zara include a Menswear Designer, a Technical Designer and a Menswear Fitting Model at their headquarters in A Coruña, Spain. Founded in 1975 and based out of Galicia, Spain, Zara is the flagship company of the Inditex group — the world's largest apparel retailer. Zara sells womenswear, menswear and kids collections in over 2,100 stores across 96 markets and employs more than 150,000 people globally. VIEW JOBS

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