Can Farfetch become the "Amazon" of luxury fashion?
| | | | | | | | | In a blockbuster year for online sales, Farfetch surged ahead of rivals and inked a mega-deal with Alibaba and Richemont, in a bid to become a frontrunner in luxury's e-commerce race.
Can Farfetch fend off challenges from competitors and harness its current momentum and drive profitable — and sustainable — growth? To learn more, read BoF's latest Case Study: Inside Farfetch's Bid to Dominate Luxury E-Commerce. | | | | | | | | | | "Investors are now betting that Farfetch will not only become profitable, but that it can fulfil its mission to become the world's go-to marketplace for high-end fashion. In short, they're betting it can be the so-called Amazon of luxury." | | | | | Created exclusively for BoF Professional members, BoF case studies equip you with in-depth analysis of trending business challenges. To gain access to this case study and our full case study collection, become a member today through our 30-day trial for just £1/$1/€1. | | | | | | | |
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