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| | | | | | | | The fifth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts the continuation of tough trading conditions next year, forcing companies to find their 'silver linings strategies.' 2021 will bring continuing opportunities in both the value and luxury segments, where the former benefits from consumers trading down in uncertain times, and the latter benefits from a strong recovery in markets like China. Whatever their positioning, stronger players will have an opportunity to seize market share from their peers and, in some cases, acquire their rivals at a bargain price. Join us on Thursday, December 10 at 17:00 GMT for next week's #BoFLIVE event, exclusively for BoF Professional members, to hear McKinsey & Company's Achim Berg and Anita Balchandani and BoF's Imran Amed share key insights, themes and issues from The State of Fashion 2021 report. To gain access to this event, become a member today through our 30-day trial for just £1/$1/€1. |
What does it take to build a fashion brand
| | Also on #BoFLIVE next week: | | | | | | How to Build a Sustainable Fashion Brand: Masterclass 5— The Case of Culture | | 8 December at 15:00 GMT
In the final part of BoF's masterclass series, we'll look at the importance of culture, and how companies can make sure their values are embedded in business decisions from the start. | | | | | | | | Tim's Take with Joseph Altuzarra | | 9th December at 15:00 GMT
BoF Editor-at-Large Tim Blanks is joined by designer Joseph Altuzarra as they discuss running a fashion business in a pandemic. | | | | | | | | | | | | | |
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